We're often asked three main questions here at Fotaflo:
The reality is, these three questions are actually connected to each other. The addition of photo marketing can significantly enhance the guest experience, and this is why your brand, and your guides, should want to actively provide photos to all customers.
We've found that any business that provides an experience that their customers naturally want to share, benefits by sharing photos through Fotaflo. So to start, we hope that you're providing an experience that your customers will want to remember and share! And that you strive to continue to improve that experience to gain more happy customers.
If this is the case, you have an opportunity to grow your business, by capturing memories in photos and videos, and then empowering your customers to promote your business through the Fotaflo platform.
Providing a better experience results in better customer satisfaction and word-of-mouth advocacy. That’s why photo marketing is so successful for activity and tour providers!
Here are some ways in which providing photos to your guests will improve guest experience for your tour or activity:
Change is always a challenge. Staff sometimes push back when they're asked to start taking photos. We find that if you frame the discussion around delivering a great guest experience, then staff are more likely to understand why it's important to the business, to their role, and to the end-customer.
Ask your guides: "Do you want to provide the best possible experience to your guests?".
They'll have a difficult time disputing that providing photo memories adds to the guest experience. If your guides don't want to provide an amazing experience and have fun with your guests, they might not be best suited to an experiential business.
In short, taking photos for guests is a customer-focused exercise, so it’s important that everyone buys-in on providing the absolute best experience for your guests!
Are you looking to use the power of photo marketing to improve the guest experience of your activity or tour business? Book a free demo of the Fotaflo platform today. We would love to show you first-hand how we can help you do just that.