Your photo albums are an extension of your brand—they're the lasting impression you leave with your customers. The new Fotaflo guest experience gives you unparalleled flexibility and control over how your albums look, feel, and function, all while automating the heavy lifting.
This isn’t just a simple facelift; it’s a complete upgrade to how you present, brand, and monetize your content.
Targeted Messaging: Audience-Specific Content
With Audience-Specific Content, you can show the right content to your direct customers and the people they refer to your business. For instance, show the primary customer a prompt to write a review, and show a referred friend a first-time visitor discount! This is an enormous leap forward for conversion and referral marketing.
Dynamic Design: Content Blocks and Smart Positioning
Gain granular control over the information presented in the album. Our new Content Blocks allow for smart, flexible positioning of text, links, and promotional material.
- Smart Positioning: An intuitive drag-and-drop interface lets you easily manage where content will be displayed in the album. You can display your content before guest media, mixed with their media, or after. Content that is displayed mixed with media will automatically be spread throughout.
- Content Blocks are flexible pieces of content you can add to your guest media. Choose from:
- TripAdvisor Write-a-review Widget.
- Social Media Links. Include links to your profiles on Facebook, Instagram, Twitter/X, LinkedIn, TikTok, or YouTube
- Embedded Instagram post. Highlight an Instagram post by embedding it directly in albums.
- Install App. Prompt your guests to install their albums as an icon on their home screen.
- Media. Choose from existing media to include in your albums. You can decide to remove logos and watermarks, sort the media as you wish, include multiple blocks with different media, and show different media to different audiences.
- Review Links. Include a link to review your business on Google, TripAdivsor, or Yelp!
- Call-to-action. A simple call-to-action button with an optional caption.
- Text. A general-purpose text block.
- TripAdvisor Write-a-review Widget.
- Live Preview with Draft Changes: Open a preview window of your album design and watch it update in real-time as you make changes. Discard or save changes once you're happy.
Effortless, Perfect Branding with Automatic Color Adjustments
You shouldn't need a designer to make your albums look professionally branded. Now, you don't.
Simply enter your brand's primary color, and Fotaflo’s system instantly generates a comprehensive, accessible, and polished theme based on that input. It automatically handles contrast ratios and complementary colors, ensuring the album is both beautiful and meets modern accessibility standards.
These design features transform your albums from simple storage containers into dynamic, beautifully branded marketing assets that work harder to drive reviews, referrals, and repeat business.
