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In the world of photo marketing services it's sometimes easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson. There are a few important points about putting together photo albums that we want to highlight before we dive in (see what we did there?) to the examples.

  1. Providing a consistent set of photos to guests requires creating a repeatable plan for which photos you take.
  2. It's important to provide the right mix of photos. You can see below that most of the photos are individual intentional photos with only a few action photos and group photos.  Intentional photos are the most important photos to provide to your guests.
  3. Quality is more important than quantity when it comes to a photo marketing service.

Getting Started

Take some individual photos of each guest before they get started on their activity. Preferably with their gear, but still on dry land and when they're excited about what's to come!

Heading to the Pool

Take individual photos once your guests are ready to start training in the pool, with all of their gear.

Entering the Pool

Take individual action photos of each guest as they enter the pool.

Individual Learning Photos

Individual intentional photos are the most important photos to provide to your guests.

Group Learning Photos

Take at least one intentional photo of all the guests in a group and the instructor!

Heading to the Open Water

Take individual photos of your guests with all their gear on when they are ready and excited to get out into the open water.

Getting Started in the Open Water

Take some above-water individual photos as your guests are getting comfortable in the open water.

Open Water Individual Learning Photos

Make sure you get some individual intentional photos of each guest in the open water.

Open Water Group Photo

Take at least one group photo of all guests in the open water.

Post-Activity Group Photo

Give your guests one last group photo after they've completed their activity.

Scuba Lesson Video

You can create promo video clips that will be combined with guest video clips to create a polished video that can include your own branded promotional messaging.

HubSpot Video


Wrapping Up

We hope seeing an example of a well-designed album for a scuba lesson will help you deliver the best photo marketing service. If you're still not sure how to choose photo locations and craft the right album please contact us. We love working with businesses to create repeatable, easy-to-operate, photo marketing services to help you grow.


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