---
title: "WEBINAR SIGN UP The Destination Leak: Why Your Marketing Math is Broken and Who is Stealing Your Referrals"
---

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# The Destination Leak: Why Your Marketing Math is Broken and Who is Stealing Your Referrals

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We sat down with **Jason Cohn, President of Kohala Zipline**, to look at the exact data he used to:

- **Spike word-of-mouth referrals by 127%.**
- **Double his repeat guest rate** (even in a "once-in-a-lifetime" destination).
- **Leverage photos as marketing assets**

 

## **Why Your Current Marketing "Math" is Broken**

 

**Event highlights:**

- Why your ROAS is likely a "fantasy" and how to fix your marketing math.
- The "Photo Blind Spot": How losing control of guest memories is losing you data.
- The "LTV Machine": Automating referrals so you can stop relying on expensive ads.
- Jason chirps Ryan about silver medals at the Olympics

 

 

[Book a Demo](https://www.fotaflo.com/book-a-demo?hsLang=en-ca)

## Quick statistics

24.5 million

memories delivered since 2012

4.5

million

happy guests

1.2k

global

tours or activities

![Fotaflo Logo 300w cropped](https://www.fotaflo.com/hs-fs/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png?width=130&height=53&name=Fotaflo%20Logo_300w-cropped.png)

 Copyright 2026 | [Legal Stuff](https://www.fotaflo.com/legal-stuff?hsLang=en-ca)

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