The Destination Leak: Why Your Marketing Math is Broken and Who is Stealing Your Referrals
We sat down with Jason Cohn, President of Kohala Zipline, to look at the exact data he used to:
- Spike word-of-mouth referrals by 127%.
- Double his repeat guest rate (even in a "once-in-a-lifetime" destination).
- Leverage photos as marketing assets
Why Your Current Marketing "Math" is Broken
Event highlights:
- Why your ROAS is likely a "fantasy" and how to fix your marketing math.
- The "Photo Blind Spot": How losing control of guest memories is losing you data.
- The "LTV Machine": Automating referrals so you can stop relying on expensive ads.
- Jason chirps Ryan about silver medals at the Olympics
Quick statistics
24.5 million
memories delivered since 2012
4.5
million
happy guests
1.2k
global
tours or activities