The Power of Pictures: How Fotaflo Drove a 127% Spike in Word-of-Mouth Referrals for Kohala Zipline

“For over a decade, Fotaflo has been a powerful, marketing-focused product, not just a photo sales solution. It uses photos to increase customer reach through social sharing and referrals, directly driving demand for our business.

It is a crucial, versatile tool that differentiates us from competitors, enabling new applications like sharing deep-space photos on our Mauna Kea tour.

Fotaflo's team stands out for its customer focus, treating clients like family. Like FareHarbor, they continuously grow and evolve, never resting on past achievements, and always adding requested features. Their commitment to innovation is exceptional.”

-Jason Cohn, President of Hawaii Horse and Trail and Kohala Zipline 

Fotaflo's Impact on Kohala Zipline Tours: A Comprehensive Case Study

Introduction

Kohala Zipline Tours, renowned for its thrilling aerial adventures, strategically implemented Fotaflo to significantly boost guest engagement and digital presence. By leveraging Fotaflo’s innovative capabilities, Kohala Zipline aimed to forge deeper connections with its guests and amplify its online influence.

Challenge

In a highly competitive tourism market, Kohala Zipline faced the dual challenge of not only attracting new visitors but also cultivating lasting impressions that would translate into increased guest loyalty and powerful word-of-mouth referrals. The goal was to create an unforgettable experience that extended far beyond the zipline itself.

Solution

Kohala Zipline successfully deployed Fotaflo’s cutting-edge photo and video sharing platform, empowering guests to:

• Receive personalized digital memories of their adventures directly on the Kohala Zipline website, creating a tangible and shareable keepsake.
• Remain actively engaged post-visit through targeted Fotaflo communications via email and SMS, fostering a continued connection.
• Effortlessly share their exhilarating experiences, organically amplifying word-of-mouth referrals and expanding Kohala Zipline's reach.

Transformative Results: Before and After Fotaflo

The introduction of Fotaflo marked a significant turning point for Kohala Zipline Tours, as evidenced by the dramatic improvements in repeat visitation and word-of-mouth referrals:

Before implementing the Fotaflo album widget and expanding Fotaflo to all operations (2018-2021 Survey Data):

• Repeat Guests: Only 4.9% of guests reported being return visitors.
• Word of Mouth: 7.7% of guests discovered Kohala Zipline through word-of-mouth referrals.

With Fotaflo (2024-2025 Survey Data):

• Repeat Guests: Increased to 9.3% of guests, demonstrating a substantial rise in customer satisfaction and loyalty.
• Word of Mouth: Soared to 17.5% of guests, highlighting the amplified power of personal recommendations driven by Fotaflo-generated digital memories.

These figures represent a remarkable increase in both repeat and referral business, directly attributable to the enhanced guest experience and shareable content provided by Fotaflo.

Fotaflo-Driven Web Traffic

Analysis from June 1 to September 30, 2025, further showcases the powerful contribution of Fotaflo channels to Kohala Zipline’s online presence:

• Fotaflo channels collectively accounted for 19% of Kohala Zipline’s total web traffic, demonstrating its significant role in driving visitors to the site.
• Email (10.4%) and SMS (6.3%) channels proved exceptionally effective in directing users to Kohala Zipline’s website, underscoring the success of Fotaflo’s personalized communication strategies.

While traditional search methods like Google remain relevant, the robust performance of Fotaflo-driven channels indicates a strategic shift towards more direct, personalized, and highly engaging traffic acquisition methods, fostering a more loyal and referral-driven customer base.

Correlation Between Fotaflo and Survey Data

The strong correlation between Fotaflo’s digital engagement and the positive survey results is undeniable:

• The notable percentage of repeat guests directly aligns with the substantial web traffic generated by Fotaflo’s personalized post-visit communications, reinforcing customer loyalty.
• The significant effectiveness of word-of-mouth referrals is clearly amplified by guests eagerly sharing their Fotaflo-generated digital memories, dramatically enhancing Kohala Zipline's visibility and appeal to potential new guests.

Conclusion

The strategic integration of Fotaflo at Kohala Zipline Tours has been instrumental in driving both robust web traffic and profound guest engagement. The compelling data unequivocally demonstrates a strong correlation between Fotaflo’s innovative digital strategies and the impressive rates of repeat and referral guests. This underscores the platform’s exceptional effectiveness in enriching customer relationships, fostering a vibrant community of advocates, and ultimately boosting sustained business growth for Kohala Zipline Tours.