<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=734066&amp;fmt=gif">

The Solution to Online Travel Agencies (OTAs) Owning Your Customers

June 11, 2024

Online travel agencies (OTAs) have become powerhouses in the travel industry, monopolizing the booking pool for tours and activities. While OTAs can provide essential exposure and a steady stream of bookings for tour operators, they also pose significant risks and drawbacks.

The substantial budgets of OTAs allow them to outbid small and medium-sized operators in ad spending and SEO, effectively siphoning bookings that might otherwise go directly to the operators. This dynamic not only reduces operators' margins due to the OTA's commission but also subjects them to the whims and rules of the OTA.

OTAs prevent tour operators from collecting customer contact information, hindering operators' ability to build direct relationships with their clients, limiting opportunities for personalized service and marketing. This dependency on intermediaries for repeat business can lead to increased costs and reduced brand loyalty, as operators struggle to establish a long-term customer base.

Read More

Overcoming the Top Three Challenges Faced by Tour Operators in the Travel Industry

June 10, 2024

The Tourpreneur Travel Community conducted a survey among travel technology companies to better understand the challenges tour operators encounter. Here we explore the top three identified challenges faced by operators and discuss effective solutions to address them.

Read More

May 2024 Winner Announcement. Capture photos of guests to win a $50 Amazon Gift Card!

June 10, 2024

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the May winner of the new Fotaflo Monthly Advocate Contest.

Read More

Featured Podcast "Maximizing Customer Engagement in Travel" with Meghan Forbes from Fotaflo

June 7, 2024

This episode highlights the importance of leveraging social media for peer-to-peer discovery and the benefits of nurturing existing customers over constantly acquiring new ones. Forbes provides concrete examples of how Fotaflo’s approach has led to substantial business growth for its clients, emphasizing the importance of customer referrals and repeat business in the travel and tourism industry.  

Read More

The Five Essentials of a Dynamic Guest Photo Program

June 7, 2024

Within the experiences industry, innovation isn't just a buzzword – it's a necessity. As businesses strive to remain relevant and competitive, tech platforms play a pivotal role in shaping the interactions between businesses and their customers. One area that has seen a significant transformation is guest photo programs. What was once considered a mere add-on has now become an indispensable tool for businesses looking to elevate their offerings and enhance customer satisfaction.

Read More

The best way to collect customer contact information.

June 6, 2024

Creating an appealing incentive and streamlining the process for customers to share their direct contact information has always been a challenge for tour operators.

But fear not, Fotaflo offers a game-changing solution for any experiential business. By providing cherished photo and video memories as the incentive, our innovative system effortlessly collects customer details through a simplified and self-serve process.

Read More

April Winner. Capture photos to win a $50 Amazon Gift Card!

May 15, 2024

Congratulations to the guides at Screaming Eagle Aerial Adventures at the Ark Encounter Zip, who are the April winners of the Fotaflo Monthly Advocate Contest.

Read More

It's here! Our biggest Android update yet.

April 19, 2024

The latest update brings the streamlined user experience from our iOS app to our Android users, focusing on enhancing the interface, media handling capabilities, and overall reliability of the app.

Read More

March Winner. Capture photos to win a $50 Amazon Gift Card!

April 19, 2024

Congratulations to AJ and Danny at Outdoor Rafting Adventures, who are the March winners of the Fotaflo Monthly Advocate Contest.

Read More

Active vs. Passive Memory-Capturing Approaches in Tour and Activity Businesses

April 4, 2024

In the realm of guest experiences, the approach to memory-capturing can make all the difference. It's not merely about snapping photos or recording videos; it's about actively engaging with guests to create moments that resonate long after the experience ends. Let’s explore the significance of active engagement versus a passive approach in tour and activity businesses, delving into the pros and cons of each method.

Read More

Free eBook

Unlock the Power of Memory Marketing. Discover the secrets to attracting more customers and driving repeat business.