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The Top 5 Photo Moments Not to Miss at Arival 360 San Diego!

September 23, 2024

Arival 360 San Diego is almost here, and while you’re diving into amazing sessions and making invaluable connections, don’t forget to capture the moments that make this event so special. From meeting industry legends to experiencing the best of San Diego, we’ve got the top 5 photo moments you absolutely don’t want to miss. Get ready to create lasting memories that you’ll want to share!

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August 2024 Winner Announcement. Capture photos of guests to win a $50 Amazon Gift Card!

September 9, 2024

Congratulations to Gage Morrow from CLE Tiki Barge, who is the August winner of the  Fotaflo Monthly Advocate Contest.

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How Personalization and Guest Engagement Foster Long-Term Loyalty

September 9, 2024

In today’s fast-evolving travel landscape, personalization and thoughtful post-trip engagement are proving to be powerful tools for fostering loyalty. For example, Phocuswire points out in this article that leveraging first-party data to “deliver more relevant, personalized experiences” strengthens customer relationships, as guests feel truly understood and valued.

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Maximize Your Reach: Pre-Qualify Your Past Guests Based on Their Social Reach

August 16, 2024

In today's digital landscape, the power of social media is undeniable. For tour and activity operators, the guests who walk through your doors are not just customers—they are your most valuable brand ambassadors. 

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Assuming Your Guests Won't Return is Hurting Your Bottom Line

July 30, 2024

Tour operators often focus on attracting new customers while neglecting the potential of return guests. This approach can be detrimental to your business’s profitability. Here’s why focusing on repeat guests should be integral to your marketing strategy.

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Crafting Timeless Memories for Every Tour - A Photographer’s Guide

July 16, 2024

Embarking on the journey of capturing the perfect moment is not just an art; it's a science. For tour and activity operators, the ability to standardize this process ensures that each guest leaves with at least one unforgettable memory. A memory that will serve as a portal through time, forever connecting your guests with your brand, your staff and the emotions sparked by the amazing experience you provide.

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June 2024 Winner Announcement. Capture photos of guests to win a $50 Amazon Gift Card!

July 15, 2024

Congratulations to the group of guides from Camp Winnamocka in Arkansas, who are the June winners of the new Fotaflo Monthly Advocate Contest.

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The Solution to Online Travel Agencies (OTAs) Owning Your Customers

June 11, 2024

Online travel agencies (OTAs) have become powerhouses in the travel industry, monopolizing the booking pool for tours and activities. While OTAs can provide essential exposure and a steady stream of bookings for tour operators, they also pose significant risks and drawbacks.

The substantial budgets of OTAs allow them to outbid small and medium-sized operators in ad spending and SEO, effectively siphoning bookings that might otherwise go directly to the operators. This dynamic not only reduces operators' margins due to the OTA's commission but also subjects them to the whims and rules of the OTA.

OTAs prevent tour operators from collecting customer contact information, hindering operators' ability to build direct relationships with their clients, limiting opportunities for personalized service and marketing. This dependency on intermediaries for repeat business can lead to increased costs and reduced brand loyalty, as operators struggle to establish a long-term customer base.

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Overcoming the Top Three Challenges Faced by Tour Operators in the Travel Industry

June 10, 2024

The Tourpreneur Travel Community conducted a survey among travel technology companies to better understand the challenges tour operators encounter. Here we explore the top three identified challenges faced by operators and discuss effective solutions to address them.

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May 2024 Winner Announcement. Capture photos of guests to win a $50 Amazon Gift Card!

June 10, 2024

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the May winner of the new Fotaflo Monthly Advocate Contest.

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Unlock the Power of Memory Marketing. Discover the secrets to attracting more customers and driving repeat business.