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Here at Fotaflo we love to help tour and activity operator grow their business through the power of memory marketing and photo/video marketing.

With that in mind, here are answers to some of the top questions we get. If there’s anything else you need to know to get started we’re here to help.

What is photo marketing?

Photo marketing is simply a way of enhancing your existing marketing strategy by providing guests with photos and videos of their experience with your brand. Photo marketing can improve your guest experience, increase referral leads, improve the quality of online reviews, interact with your brand advocates and drive repeat bookings.

What is memory marketing?

Memory marketing is the use of photo and video content to build a marketing strategy around real-life customer experiences. This can help both remind past customers of their experience with your brand, as well as showcase the true emotions delivered by your experience to potential future customers. Leverage memory marketing to transform your marketing program.

Why should I give photos and videos away?

Consider that personal photos and videos are overwhelmingly the second reason why anyone does any experiential activity. In some cases personal photos and videos are the first reason some people do an experiential activity. The desire of having and sharing memorable experiences through photos and videos is ever-increasing. By promoting and gifting free photos, experiential businesses will:
  1. Increase leads to bookings by promoting free photos as part of your service.
  2. Increase referrals by embedding your brand in photos and social referrals.
  3. Increase repeat business by sending personalized photo reminders to your customers with their most memorable photos and videos of their experience.
  4. Enhance your customer experience by taking better photos and removing the distraction of customers needing to find and take their best photo.
  5. Increase the volume and value of your online reviews.
  6. Provide your staff with a fun and engaging way to interact way with customers.
  7. Reduce time and effort removing the operational burden of selling photos.

Keep in mind, the most difficult and time consuming part of any photo and video service is in the operational challenge of selling the photo and videos. Giving them away to all your customers saves time, improves your customer experience, differentiates your business from the competition and results in higher ROI through referral booking and repeat bookings. Simply put, selling photos adds ancillary souvenir revenue, but giving away photos will grow your core business, what’s more important to you?

Learn more about giving away photos.

How do my customers view their photos and video?

Your customers visit your customized web portal where they can view their photos and videos and share them with friends and family. You can customize the portal with your own calls to action, logo, phone number and more to maximize the value of referrals who view the shared albums.

Does Fotaflo automate my photo distribution process?

Fotaflo centralizes your entire photo and video distribution process in one platform. Simply upload guest photos to the platform and then automate your entire photo marketing strategy, from providing guest photos after their experience to re-marketing to previous customers. 

Can I improve the customer experience by using Fotaflo?

When you capture and seamlessly share photos with your guests, your tour or activity business will be able to drive up customer satisfaction by enhance the guest experience. By sending photo memories to your customers, you'll remind them just how amazing their experience was with your brand. 

What’s a referral lead?

You deliver photo and video albums to your customers. Your customers share their albums by email or on their social networks. Every unique visitor to the customer’s album is a referral lead. How many referral leads will you generate? It depends on your activity and the demographics of your customers but we typically see about 3-5 leads for every delivered album.

How do I get started?

Sign-up today! Install our app on your Android device to start uploading photos, or import existing photos directly into Fotaflo, and start delivering albums to your customers! We have a knowledge base full of helpful articles, tips, and videos. Join one of our upcoming webinars. We also have a number of free downloadable resources full of training and tips. We’re here to help you get started and to continuously improve your photo service to get the best marketing results.

What if I have multiple locations?

That’s no problem! You can create as many separate locations as you want in Fotaflo. Each location can have it’s own branding, users, cameras, labels, photos and videos.

Who takes the photos?

We recommend having your existing staff take photos. Chances are they’re already doing the work, they’re just doing it with your customers’ cameras and you’re not benefiting. Take the customer’s cameras out of your staff hands and let your customers enjoy their experience without the distraction of taking their own photos while gaining trackable referrals with Fotaflo.

If you have a high volume of customers it may make sense to have dedicated photographers. We’ve designed photo solutions for more than 100 unique businesses around the world and we’re here to help determine the best option for your business.

If you have questions or aren’t sure how to implement and operate a photo solution please get in touch or join one of our introductory webinars. Or start by familiarizing yourself with the 5 Foundational Priorities of Every Photo Service.

Will Fotaflo lead to better efficiencies for my guides?

Manually distributing photos is incredibly time consuming. Fotaflo automates the entire photo/video distribution process in one centralized system, allowing your guides to operate more efficiently and focus on what truly matters - the guest experience. 

Will I save money by using Fotaflo? 

Many tour and activity operators send their guests home with USB sticks and other physical hardware, but this can be expensive and often leads to a poor customer experience (since USBs and memories get lost). Fotaflo offers tour and activity operators with a far more cost-effective solution to distribute photos and videos to their guests. 

What kind of cameras do I need? How many? How much do they cost?

The easiest and fastest way to get started is to install the Fotaflo app on an Android smartphone. Get started with one device and add more as you build out your photo solution. Any Android or iOS device can work with Fotaflo. We recommend that you purchase a device with a warranty. You can buy your own devices and we recommend choosing models with rugged cases.

Most organizations need fewer than 5 cameras, but we’ve worked with clients that have 70+! You can also use any other camera and import new and existing photos through your web browser.

Do I need an internet connection?

You’ll need an internet connection to upload photos and videos from Android devices or to import existing photos and videos directly into Fotaflo. You can use a wired network connection, wi-fi, or cellular data directly from your Android devices. We’ve worked with many clients to solve internet connection and bandwidth challenges. Contact us if you need some extra help to design the right solution.

Can I sell photos?

Yes, you can! We believe that the marketing value of giving away photos and videos is more than what you’ll earn in photo sales revenue, but we do have a complete photo sales solution. Every company’s photo and video sales strategy is different and that’s why we provide custom pricing solutions. Contact us to learn more about how we can help your business make the most out of selling photos and videos and one of our Account Managers will follow up with you personally to learn about your business objectives and to provide you with a custom quote.

Can customers print photos?

Customers can download their branded photos from your portal and print them at home or using any third-party service. We don't currently support printing or ordering prints directly from our software. However, we are planning to add options to order prints and other branded retail items in the future. Sign up for our newsletter to keep up to date on new advancements.

Has Fotaflo been used by other tour and activity operators?

It sure has! In fact, we have other 10 years providing tour and activity operators with a seamless, automate and easy-to-use photo and video marketing platform. Check out how tour and activity operators have benefitted from using our innovative platform here

Does Fotaflo integrate with other systems? 

Fotaflo integrates with a range of other systems that tour and activity operators use, from reservation systems, online waiver systems and many more. Some of Fotaflo's integrations include FareHarbor, The Flybook, Xola, Wherewolf, Smartwaiver, Zapier, Rezdy and many others.

Does Fotaflo offer support and training?

 Fotaflo has a range of online training, extensive online support and email or phone support to help your business maximize the ROI it receives from its photo marketing strategy.

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