- Why should I give photos and videos away?
- How do my customers view their photos and video?
- What’s a referral lead?
- How do I get started?
- What if I have multiple locations?
- Who takes the photos?
- What kind of cameras do I need? How many?
- Do I need an internet connection?
- Can I sell photos?
- Can customers print photos?
Why should I give photos and videos away?Consider that personal photos and videos are overwhelmingly the second reason why anyone does any experiential activity. In some cases personal photos and videos are the first reason some people do an experiential activity. The desire of having and sharing memorable experiences through photos and videos is ever-increasing. By promoting and gifting free photos, experiential businesses will:
- Increase leads to bookings by promoting free photos as part of your service.
- Increase referrals by embedding your brand in photos and social referrals.
- Increase repeat business by sending personalized photo reminders to your customers with their most memorable photos and videos of their experience.
- Enhance your customer experience by taking better photos and removing the distraction of customers needing to find and take their best photo.
- Increase the volume and value of your online reviews.
- Provide your staff with a fun and engaging way to interact way with customers.
- Reduce time and effort removing the operational burden of selling photos.
Keep in mind, the most difficult and time consuming part of any photo and video service is in the operational challenge of selling the photo and videos. Giving them away to all your customers saves time, improves your customer experience, differentiates your business from the competition and results in higher ROI through referral booking and repeat bookings. Simply put, selling photos adds ancillary souvenir revenue, but giving away photos will grow your core business, what’s more important to you?
How do my customers view their photos and video?
Your customers visit your customized web portal where they can view their photos and videos and share them with friends and family. You can customize the portal with your own calls to action, logo, phone number and more to maximize the value of referrals who view the shared albums.
What’s a referral lead?
You deliver photo and video albums to your customers. Your customers share their albums by email or on their social networks. Every unique visitor to the customer’s album is a referral lead. How many referral leads will you generate? It depends on your activity and the demographics of your customers but we typically see about 3-5 leads for every delivered album.
How do I get started?
Sign-up today! Install our app on your Android device to start uploading photos, or import existing photos directly into Fotaflo, and start delivering albums to your customers! We have a knowledge base full of helpful articles, tips, and videos. Join one of our upcoming webinars. We also have a number of free downloadable resources full of training and tips. We’re here to help you get started and to continuously improve your photo service to get the best marketing results.
What if I have multiple locations?
That’s no problem! You can create as many separate locations as you want in Fotaflo. Each location can have it’s own branding, users, cameras, labels, photos and videos.
Who takes the photos?
We recommend having your existing staff take photos. Chances are they’re already doing the work, they’re just doing it with your customers’ cameras and you’re not benefiting. Take the customer’s cameras out of your staff hands and let your customers enjoy their experience without the distraction of taking their own photos while gaining trackable referrals with Fotaflo.
If you have a high volume of customers it may make sense to have dedicated photographers. We’ve designed photo solutions for more than 100 unique businesses around the world and we’re here to help determine the best option for your business.
If you have questions or aren’t sure how to implement and operate a photo solution please get in touch or join one of our introductory webinars. Or start by familiarizing yourself with the 5 Foundational Priorities of Every Photo Service.
What kind of cameras do I need? How many? How much do they cost?
The easiest and fastest way to get started is to install the Fotaflo app on an Android smartphone. Get started with one device and add more as you build out your photo solution. Any Android or iOS device can work with Fotaflo. We recommend that you purchase a device with a warranty. You can buy your own devices and we recommend choosing models with rugged cases.
Most organizations need fewer than 5 cameras, but we’ve worked with clients that have 70+! You can also use any other camera and import new and existing photos through your web browser.
Do I need an internet connection?
You’ll need an internet connection to upload photos and videos from Android devices or to import existing photos and videos directly into Fotaflo. You can use a wired network connection, wi-fi, or cellular data directly from your Android devices. We’ve worked with many clients to solve internet connection and bandwidth challenges. Contact us if you need some extra help to design the right solution.
Can I sell photos?
Yes, you can! We believe that the marketing value of giving away photos and videos is more than what you’ll earn in photo sales revenue, but we do have a complete photo sales solution. Every company’s photo and video sales strategy is different and that’s why we provide custom pricing solutions. Contact us to learn more about how we can help your business make the most out of selling photos and videos and one of our Account Managers will follow up with you personally to learn about your business objectives and to provide you with a custom quote.
Can customers print photos?
Customers can download their branded photos from your portal and print them at home or using any third-party service. We don't currently support printing or ordering prints directly from our software. However, we are planning to add options to order prints and other branded retail items in the future. Sign up for our newsletter to keep up to date on new advancements.