With the Fotaflo memory marketing platform, your tour or activity business is able to easily capture and deliver customer memories to generate referrals, word-of-mouth marketing and drive up the number of repeat bookings.
By simply providing photos and videos to your customers for free, tour and activity operators are able to enhance the guest experience, improve the quality and quantity of their online reviews and realize a huge range of further benefits.
Here are a few of the top features on the Fotaflo platform that will help your business grow:
Everything you need to run a successful photo marketing service.
As long as you remain a customer of Fotaflo all of your guests will be able to access their photos, forever! Want to reach out to guests from three years ago with a photo from their experience? No problem.
Label and tag customer photos directly from your Android or iOS devices. Upload photos and videos in the background. This makes lives easier for your guides, with internal efficiencies leading to soft savings for your business.
Do you have specialized camera equipment? Or do you want to include some photos from your DSLR or GoPro cameras? You can easily import photos and videos from any camera into the Fotaflo platform, before distributing them to your customer on your own custom-branded web page.
Record short video clips of your activities and the Fotaflo memory marketing platform will automatically combine them with your company's own prerecorded clips into a seamless movie for your guests.
Create sets of your own promotional photos and videos and automatically include them in your guests' albums.
For more control of your photo and video content, you can require manual approval before photos and videos show up in guest albums.
Whether you're a solo operator or have multiple teams at several locations, every single one of your staff members can have their own Fotaflo account. Each user has their own permissions so you can stay in control.
Every guest of your business receives a unique code and link to their personalized album. Photos aren't viewable by the general public, unless shared by the customer. Every shared album generates a new unique link so every visitor can be tracked separately.
Keeping your tour and activity operations simple and easy.
Deliver as many albums as you like to as many guests as you want.
Our pricing and solution is perfect for giving away free photos to your guests. This model maximizes your marketing benefits, earning more revenue than photo sales, and greatly simplifies your operations.
With onsite sales you can sell photos at the time of reservation, before the activity, or after the activity. These are sales that are facilitated by your staff.
With at-home sales you deliver watermarked, preview access to your customers who can then purchase online from home.
Deliver photos and videos by email to maximize your opportunity to engage with guests later. Delivering by SMS (text message) can sometimes be faster for high throughput activities.
Select the photos and videos you want to deliver and send them to as many guests as you like.
Want to send your guests an album of yesterday's photos from a specific camera? Or all photos with a certain label? You can deliver albums using custom filters. If more photos are added that match the filter, they are automatically added to the album.
Keep track of which staff members delivered your albums. This can make customer support easier, and you can also use it to track staff commissions if you offer them.
Use simple text labels to group photos and videos for simple searching and delivery. Create as many labels and apply as many labels to photos as you like.
Turn every customer into an advocate of your tour or activity business.
Embed a custom call-to-action in your emails and photo viewing portal to direct your customers and referral leads to your most important action, such as booking your activity.
Customers can easily share their albums by email. Those emails contain their own unique links so you can track referrals generated by email sharing.
Guests can easily share their photos by email, Facebook, and Twitter. Set your own hashtags, titles, and descriptions to include your brand messaging in all shares.
Provide links to TripAdvisor, Yelp!, and Google Reviews in guest albums to encourage customers to leave reviews of your business
Your customers can download the original high resolution images with your logos embedded.
Set it and forget it word-of-mouth advocacy.
Fotaflo is completely white-labelled. This means that all communication and engagement with your guests uses your own branding, email addresses and content.
Create custom email templates to control the messaging that is included in photo delivery emails sent to your customers. The email you send to customers are branded with your logo, call-to-action, contact information, a custom message, and more.
Deliver photos to your customers from your own email address to increase trust and reinforce your brand messaging.
You can include up to two logos that will be embedded in the bottom left and bottom right of every photo.
You can control your custom-branded photo viewing portal. Add your own logo, custom background, call-to-action, sharing options, third party review options, and much more.
You can choose the custom subdomain that your customers will visit to view their photos. For example myadventurebusiness.fotaflo.com.
View the number of referral leads, email opens, email click rates, photo downloads, and more for any time period you choose.
Easily view which customers have shared their photos and generated the most referral leads from email, Twitter, and Facebook. Automatically send custom messages to your customers who have generated the most referral leads.
Send manual, or create automatic reminders to re-engage with your guests by sending them an email containing their photos from their past activities.
Move away from inefficient manual photo delivery processes.
If you use The Flybook, Xola, FareHarbor, Checkfront, Rezdy, Rezgo, High Trek POS, or Resova you can completely automate delivery of photos to your reservations. Simply take photos using the reservation name and they will be automatically delivered.
If you use Wherewolf or Smartwaiver you can completely automate delivery of photos to your guests. Your waiver information is automatically sent to Fotaflo. Simply take photos using the waiver name and they will be automatically delivered.
You can create your own custom integration using our Zapier integration to completely automate delivery of photos to your guests.
Fotaflo is here to help, every step of the way.
Need help getting started or improving your photo marketing service? Book a free one-on-one training session with us and we'll be happy to help.
We've been doing this for more than ten years and we provide all of our experience in easily searchable and viewable online support.
We're not a faceless online service. Need more help? Send us an email or give us a call and we'll help you out.
Schedule a free Fotaflo demo to answer any remaining questions you might have and let us make recommendations to design the best photo marketing solution for you business.