Frequently Asked Questions

Here at Fotaflo we love helping tour and activity operators grow their business through the power of memory marketing and photo/video marketing. With that in mind, here are answers to some of the top questions we get. If there’s anything else you need to know to get started, we’re here to help.

General

What is photo marketing?

Photo marketing is a way of enhancing your existing marketing strategy by providing guests with photos and videos of their experience with your brand. When you consistently deliver great memories, you:

• Improve the guest experience
• Increase referral leads
• Improve the quality and volume of online reviews
• Engage your brand advocates
• Drive repeat bookings

Fotaflo gives you the tools to centralise this entire process so you aren’t juggling phones, folders, and links.

What is memory marketing?

Memory marketing is the use of real photo and video content from real guest experiences to build a marketing strategy around what actually happens at your tours and activities.

You use the emotions in those memories to:

• Remind past guests of the experience they had with your brand
• Show potential guests what the experience really feels like
• Drive more direct bookings through word-of-mouth and referrals

Fotaflo is built to help you capture, organise, and distribute those memories at scale so memory marketing becomes an ongoing engine for your business, not another manual task.

Why should I give photos and videos away?

For most guests, personal photos and videos are the first or second reason they book any experiential activity. The desire to have and share memorable experiences is only increasing.

By promoting and gifting free photos, experiential businesses typically:

• Increase leads to bookings by advertising “free photos” as part of the experience
• Increase referrals by embedding your brand in shared albums and social posts
• Increase repeat business with personalised photo reminder emails
• Enhance the guest experience by taking better photos and removing the distraction of guests taking their own
• Increase the volume and impact of online reviews
• Give staff a fun and engaging way to interact with guests
• Reduce time and effort by removing the operational burden of selling photos

The most difficult and time-consuming part of any photo service is the operational challenge of selling photos and videos. Giving them away to all your guests saves time, improves guest satisfaction, differentiates your business, and usually results in higher ROI through referral and repeat bookings.

Selling photos adds ancillary souvenir revenue. Giving photos away grows your core business. You decide which is more important.

Can I sell photos if I still want to?

Yes. While we strongly recommend focusing on the marketing value of free photos and videos, Fotaflo also includes a complete photo sales capability.

Every operator’s approach is different, so we provide custom pricing options if you want to include a paid component. Contact us to discuss your goals and we’ll help you structure a setup that makes sense for your business.

Guest Experience

How do my guests view their photos and videos?

Guests receive a link to your customized Fotaflo web portal where they can:

• View their photos and videos on any device
• Download full-resolution files
• Share memories with friends and family via email, text, and social media

You can customise the portal with:

• Your logo and branding
• Calls to action (book now, leave a review, visit your website, follow on social, etc.)
• Contact information (phone, email, website)

This turns every shared album into a trackable referral and discovery channel for your business.

Can guests print their photos?

Yes. Guests can download their branded photos from your portal and print them:

• At home
• Through any third-party print service or kiosk

Fotaflo doesn’t currently support ordering prints directly inside the software, but we’re planning future options to order prints and branded merchandise. Sign up for our newsletter to stay up to date on new features.

How long do guests have access to their photos?

Guests can access and download their photos for as long as you stay a Fotaflo customer. Fotaflo is designed for long-term memory access so you can re-engage past guests months or even years later with re-marketing campaigns that use their own photos.

In what languages can guests view their albums?

Fotaflo’s guest experience is mobile-first and supports multiple languages so international guests can easily view, download, and share their photos without friction.

Using Fotaflo in Your Operation

How do I get started?

Getting started is straightforward:

1. Sign up with Fotaflo.
2. Install our app on your Android or iOS devices to start capturing photos, or import existing photos directly into Fotaflo.
3. Configure your branding, locations, and calls to action.
4. Start delivering albums to your guests.

We provide:

• A full knowledge base with articles, tips, and videos
• Live and recorded webinars
• Free downloadable resources and how-to guides
• Ongoing support to help you continuously improve your photo service and marketing results

What if I have multiple locations or activities?

No problem. You can create as many separate locations as you need in Fotaflo. Each location can have:

• Its own branding
• Its own user permissions
• Its own cameras and devices
• Its own labels, activities, and content

This makes it easy for multi-location brands and operators with different activities to keep everything organized while still managing it all in one platform.

Who takes the photos?

In most cases, your existing staff are the best people to capture photos:

• They’re already with your guests
• They know the experience and the best moments to capture
• They’re often already taking photos on guests’ phones

With Fotaflo, you move that effort onto your devices so:

• Guests can enjoy the experience without worrying about capturing every moment
• Your team captures better, more consistent photos
• You get trackable referrals and marketing value from every album

If you have high volumes, dedicated photographers may make sense. We’ve designed photo services for 100's of tour and activity operators worldwide and can help you determine the best approach for your operation.

Will Fotaflo improve efficiency for my guides and staff?

Yes. Manually organising and delivering photos is incredibly time-consuming. Fotaflo:

• Automates photo and video distribution
• Centralises everything in a single system
• Reduces time spent on USBs, SD cards, shared drives, and manual follow-ups

The result: guides and staff spend more time focused on the guest experience and less time on admin.

Will I save money by using Fotaflo?

Many operators still hand out USB sticks or other physical media, which are:

• Expensive to buy and manage
• Easy for guests to lose or forget
• Frustrating when they don’t work with newer devices

Fotaflo gives you a more cost-effective, digital-first way to deliver photos and videos, while also adding trackable marketing value and re-marketing capabilities you simply don’t get with physical hardware or generic file-sharing tools.

What kind of cameras do I need? How many?

The easiest way to get started is to install the Fotaflo app on a smartphone:

• Works with most Android and iOS devices
• Most customers have staff use their personal devices, but you can purchase shared dedicated devices as well
• Start with a single device and add more as your photo service grows
• We recommend devices with a good warranty and rugged cases for outdoor or high-use environments

Most operators use fewer than 5 devices, but we also work with clients running 70+ cameras across busy locations and seasons.

You can also use any other digital camera and import both new and existing photos through your browser.

Do I need an internet connection?

Fotaflo is designed to work offline and in intermittent and poor network conditions. However you’ll need an internet connection to:

• Upload photos and videos from your devices
• Import existing files through the web interface

You can use:

• Wired network connections
• Wi‑Fi
• Cellular data

We work with operators in remote and bandwidth-limited environments all the time. If connectivity is a challenge at your location, reach out and we’ll help you design a workflow that fits your situation.

Does Fotaflo automate my photo distribution process?

Yes. Fotaflo centraliz=ses and automates your entire photo and video distribution workflow:

• Capture or import photos and videos into Fotaflo
• Automatically match media to guest records using integrations and labels
• Deliver albums to guests via email and/or SMS
• Trigger re-marketing campaigns that send guests their memories again months or years later

You set the rules, and Fotaflo runs in the background.

Can I improve the guest experience by using Fotaflo?

Absolutely. When you consistently capture and seamlessly share photos with your guests:

• The experience feels more complete and premium
• Guests aren’t distracted by trying to “get the shot” on their own devices
• You send them home with professional, branded photos that become long-term reminders of their visit

Those memories are what they talk about, post, and share—driving reviews, referrals, and repeat visits.

Marketing, Referrals, and Analytics

What’s a referral lead in Fotaflo?

You deliver an album to your guest. That guest shares their album:

• By email
• Via text
• On their social networks

Every unique visitor who views that album is a referral lead. On average, operators typically see about 3–5 referral leads generated per delivered album, depending on the activity and guest demographics.

How does Fotaflo help with reviews and repeat bookings?

Fotaflo:

• Delivers branded, emotion-rich memories right after the experience—when guests are most excited
• Includes calls to action in the album portal to leave a review or book again
• Allows you to run re-marketing campaigns months or years later using the guest’s own photos

This combination is designed to drive:

• More and better online reviews
• Direct traffic back to your website
• Repeat bookings from guests who loved their first experience

What kind of analytics does Fotaflo provide?

Fotaflo includes reporting and analytics so you can see:

• How many albums you’re delivering
• Email open and click-through rates
• Referral leads generated from shared albums
• Identification of guests who generated the most referral leads
• And more

This helps you measure the impact of memory marketing on your business, not just guess.

Integrations and Technology

Does Fotaflo integrate with other systems?

Yes. Fotaflo integrates with a range of tools tour and activity operators already use, including:

• Reservation systems
• Waiver systems
• Automation tools

Some of our integrations include:

• FareHarbor
• The Flybook
• Xola
• Wherewolf
• Smartwaiver
• Rezdy
• Zapier
• And more

These integrations help automate album delivery and reduce manual data entry.

How is Fotaflo different from Dropbox, Google Drive, or file-transfer tools?

Generic file-sharing tools aren’t built for guest experiences. They:

• Don’t brand the experience around your business
• Don’t encourage reviews or repeat bookings
• Don’t provide referral lead tracking or marketing automation
• Often create friction for guests trying to download on mobile devices

Fotaflo is designed specifically for tour and activity operators. It delivers a branded, mobile-first guest portal with built-in calls to action, re-marketing, and analytics.

Pricing, Support, and Reliability

How is Fotaflo priced?

Fotaflo offers flexible subscription plans with no commissions on your bookings and no hidden fees. Pricing is typically based on your expected volume and setup. Contact us for a custom quote that fits your operation size and seasonality.

Does Fotaflo offer support and training?

Yes. We provide:

• Online training resources and step-by-step guides
• An extensive knowledge base
• Email support
• Phone or scheduled call support
• Regular webinars and live training sessions

We’re here to help you launch, refine, and grow your photo and memory marketing program over time.

Has Fotaflo been used by other tour and activity operators?

Yes. Fotaflo has been helping tour and activity operators for more than 10 years with an automated, easy-to-use photo and video marketing platform.

We work with:

• Zipline and aerial adventure parks
• Rafting and boating operators
• Wildlife and sightseeing tours
• Museums, attractions, and more

You can explore case studies and success stories to see how operators like you are using Fotaflo to simplify photo delivery and drive more referrals and repeat bookings.

If you don’t see your question here, reach out to us directly—we’re always happy to talk through your specific operation and how a photo and memory marketing service can work for you.