Fotaflo Blog

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson.

One of the most important functions of marketing is to boost your signal, amplify your voice, so that potential customers can learn about your business and choose to make a purchase.

Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.

It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.

Photo marketing services give away photos to all guests because having all of your guests sharing their photos generates more revenue than selling photos to a small percentage of guests.

Free Webinar: Thursday, November 8 at 2pm EST

It's difficult to run a successful photo marketing service if you're missing the basics. Many camps struggle to provide a photo service at all because it can be difficult and time consuming.

Free Webinar: Wednesday, November 14th, at 2pm EST

We all know that marketing has changed radically because of the internet and social media. It's not enough to tell people about your business using traditional owned media channels.

TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.

We couldn't be more excited to announce the public availability of the Fotaflo iOS app! Our mission is to make it simple and easy for every experiential business to provide photos and videos to their guests. Now that we have both Android and iOS apps, every business in the world can try Fotaflo for free using their existing devices.

Originally Published May 8, 2018

The key to providing great photos to your guests and operating a successful photo marketing service is for your staff to understand why it's important to guests, staff, and the overall business.