Fotaflo Blog

It’s common knowledge that the most authentic way to immerse yourself in a town or a city is to experience it by foot—take Venice for example, as tourists are often encouraged to get lost walking around the vast maze of stunning alleys and footpaths. And although this isn’t a new tourist trend, these endeavors are on the rise: A survey by Arival found that between 2019 and 2022, tourists’ intent to book walking tours jumped by 24%.

Starting a food tour company to guide travelers around the best restaurants in your neighborhood? We know why! 

Culinary tourism is becoming increasingly popular among travelers and ‘foodies.’ So much so that Research and Markets expect global food tourism to value at $1,796.5 billion by 2027, that’s a whopping 16.8% CAGR from 2020. 

Who loves exploring a new city or beach-side town with a bicycle tour guide? Everybody! But with the number of tour operators in the US growing by over 10% this year alone, getting noticed in a saturated market is becoming a challenge. So, to draw customers in and keep them, you’ll need a well-researched and thorough business blueprint.

Imagine a world where scaling your tour business is not only possible but also effortless. A world where your booking software becomes your ultimate technology partner, propelling your business to unprecedented success.

In this ever-changing world with fierce competition and customers craving unforgettable experiences, your booking software holds the key to unlocking new possibilities. It goes beyond just managing reservations; it can become the driving force behind your profitability, efficiency, and cost-effectiveness.

Think about it: as you set your sights on selling more tours, your booking software becomes the ultimate facilitator, streamlining every step of the process. It may have started as a humble tool to lighten your workload, but it holds the power to transform your business entirely. This is why we think it is important for you to understand its potential and hidden capabilities to enhance your guest experience and boost sales. 

Imagine this: Your customers eagerly share cherished photos and videos of your safari across social channels. As their posts gain traction, a ripple effect occurs, attracting the attention of new potential adventurers and generating invaluable referral leads. The result? Your safari company's reach expands organically, captivating the hearts of thrill-seekers far and wide. 

Congratulations to Sean Macy from Maui Pineapple Tour in beautiful Maui, Hawaii, who is the May winner of the Fotaflo Monthly Advocate Contest.

Hoteliers and resort managers: It’s your moment to shine. 

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the April winner of the new Fotaflo Monthly Advocate Contest.

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.   

As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.

According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.