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It's here! Our biggest Android update yet.

April 19, 2024

The latest update brings the streamlined user experience from our iOS app to our Android users, focusing on enhancing the interface, media handling capabilities, and overall reliability of the app.

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Active vs. Passive Memory-Capturing Approaches in Tour and Activity Businesses

April 4, 2024

In the realm of guest experiences, the approach to memory-capturing can make all the difference. It's not merely about snapping photos or recording videos; it's about actively engaging with guests to create moments that resonate long after the experience ends. Let’s explore the significance of active engagement versus a passive approach in tour and activity businesses, delving into the pros and cons of each method.

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The Power of Leveraging Local Markets for Tour Operators

March 4, 2024

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

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Enhance Customer Connections with Fotaflo Public Profiles

February 14, 2024

Discover how our newPublic Profiles feature can enhance customer connections and improve your business's relationship with its clients.

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Shifting from "Once in a Lifetime" to "A Lifetime of Adventure"

February 1, 2024

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

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Nostalgia in Every Frame: The Psychology of Crafting Unforgettable Memories

January 5, 2024

In the realm of tour and activity operations, the magic of capturing the perfect moment goes beyond the visual appeal—it taps into the psychology of emotions and memories. This blog explores the enchanting world of capturing nostalgia-laden guest photos, where the brain's ability to form strong connections during heightened emotional states turns each frame into a cherished trigger for recollections. Discover the basic psychological concepts that transform photos into powerful tools, cementing the profound connection between your guests and the amazing experiences your tours provide.

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Elevating Experiences: Fotaflo Partners with Otterwaiver for Lasting Memories

December 4, 2023

Fotaflo has joined forces with Otterwaiver, leaders in online waiver software, to offer a seamless blend of adventure and enduring memories. It's an exciting collaboration that's poised to reshape the landscape for axe-throwing and shooting range businesses. 

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Picture-Perfect Returns: How Guest Photo Memories Are Compounding Interest for Your Business!

December 4, 2023

In the world of investments, the concept of compounding interest has always been hailed as the key to wealth accumulation. It's a phenomenon where your initial investment grows exponentially over time, thanks to the interest earned on both the principal and the accumulated interest itself. But what if we told you that the same principle could be applied to your business, particularly when it comes to guest photo memories captured and delivered by Fotaflo? Year after year, memories not only create a wealth reservoir of experiences but can also drive a continuous stream of repeat and referral business.

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Harnessing the Power of Past Customers as a Lucrative Sales Channel

September 27, 2023

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

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From Memories to Momentum: Your Off-Season Brand Boost

September 21, 2023

Discover the untapped potential of your captured guest photo memories and convert them into a driving force for year-round brand visibility. As winter sets in, many businesses hibernate, but there's more to those collected memories than meets the eye. The "off-season, or shoulder season" which was once considered a downtime now emerges as a strategic opportunity to amplify your brand's recognition throughout the year.

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