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The premier platform for tour operators. Capture, deliver memories, and turn customers into advocates, while increasing website traffic.

Recent Posts

From Memories to Momentum: Your Off-Season Brand Boost

September 21, 2023

Discover the untapped potential of your captured guest photo memories and convert them into a driving force for year-round brand visibility. As winter sets in, many businesses hibernate, but there's more to those collected memories than meets the eye. The "off-season, or shoulder season" which was once considered a downtime now emerges as a strategic opportunity to amplify your brand's recognition throughout the year.

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Increase Year Round Direct Online Traffic - Unlock the Power of the Album Widget

September 13, 2023

We are excited to share an exclusive opportunity for all Fotaflo clients to enhance your customer experience and measure the performance of Fotaflo to increase direct online conversions. Click below to experience Fotaflo's revolutionary new Album Widget that allows you to seamlessly direct past customers and their friends and family to your website!  Get ready to revolutionize the way you engage with your audience, increase direct web traffic and online conversions!

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From hobby to business: How to start a fishing charter with success

July 6, 2023

In 2022, the US fishing boat charter sector was valued at $364.9 million. So this year is the perfect time to learn how to start a fishing charter, aka a guided fishing trip company. 

There’s a lot to consider when starting a new business, from initial investment, buying the right equipment, and designing amazing fishing ads. And while fishing may be a relaxing pastime, setting up and marketing company isn’t quite as soothing.

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How to start a walking tour business and maximize your potential

July 6, 2023

It’s common knowledge that the most authentic way to immerse yourself in a town or a city is to experience it by foot—take Venice for example, as tourists are often encouraged to get lost walking around the vast maze of stunning alleys and footpaths. And although this isn’t a new tourist trend, these endeavors are on the rise: A survey by Arival found that between 2019 and 2022, tourists’ intent to book walking tours jumped by 24%.

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Deliciously Enticing Food Tour Marketing

July 3, 2023

Starting a food tour company to guide travelers around the best restaurants in your neighborhood? We know why! 

Culinary tourism is becoming increasingly popular among travelers and ‘foodies.’ So much so that Research and Markets expect global food tourism to value at $1,796.5 billion by 2027, that’s a whopping 16.8% CAGR from 2020. 

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Riding the path to success: Crafting a good bicycle tour business plan

July 3, 2023

Who loves exploring a new city or beach-side town with a bicycle tour guide? Everybody! But with the number of tour operators in the US growing by over 10% this year alone, getting noticed in a saturated market is becoming a challenge. So, to draw customers in and keep them, you’ll need a well-researched and thorough business blueprint.

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How to get referrals online for adventure activities

May 22, 2023

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.   

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The 5 Best Tools to Enhance Your Tour Operator Marketing

May 1, 2023

As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.

According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.   

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The secret to more tour bookings: Harnessing the power of tech

April 24, 2023

Are you seeing a lull in tour bookings? Don’t worry; every business has its ups and downs, but staying up-to-date with the newest technology can help you make sure you’re always booked and ahead of the competition.

Knowing how to draw in and keep clients in the crowded tourism market is a constant challenge, but with technology like Fotaflo’s photo delivery and marketing platform, customers can find you. By integrating your booking process with photo marketing tools, you can improve your lead generation and increase customer retention.

Let’s take a look at some of the best tools and techniques for tour operators to attract new customers and achieve more tour bookings. Time to jump in.

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Internet Marketing for Tour Operators in 3 Easy Steps

April 17, 2023

Did you know internet marketing for tour operators can be easier than for any other business? Why, I hear you ask? Because adventure activities bring people to life, they provide the moments people talk about as years go by, and a photo helps them never forget. 

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