We're excited to announce a complete redesign of how Fotaflo sends emails to your guests. We've rebuilt our email design and delivery from the ground up to give you more control over your guest communications while improving deliverability so your emails actually reach your customers' inboxes.
The new email templates, like our recently updated guest album experience, automatically detect and apply your brand color to generate a cohesive email theme.
The new template editor puts you in control with simple toggles for optional email sections:
| Logo | Automatically displays if you've uploaded a logo in your settings |
| Guide Profile | Show your guide's photo and personal message to add a personal touch |
| Custom Text | Add a personalized message to your guests |
| Secondary Button | Include an additional call-to-action (e.g., "Book Again", "Leave a Review") |
The core elements—your logo, album cover photo, the "View Photos" button, and the footer—are always included to ensure every email drives guests back to their photos.
Operating in multiple languages? Each template now supports translations for all text content. Your subject lines, preheader text, custom messages, and call-to-action buttons can all be translated for your different language audiences, no need to create separate templates.
If your guests select a language when they view their memories, future emails and SMS messages will be sent in that language!
We currently include support for English, Spanish, Mandarin Chinese, French, German, Japanese, Portuguese, and Italian.
Note: Multi-language support is available in select plans only.
Until now, our guest notification emails used external email templates managed by our email provider. This limited our ability to easily customize emails and made it harder for us to ensure consistent deliverability across all our customers.
Our new template design follows all the current recommended practices to ensure it displays beautifully in all clients. Improvements to the template design, under-the-hood, increase deliverability from our previous design.
Here's another change you won't see, but you'll definitely feel: we've moved email tracking in-house.
Previously, we relied on our email provider to track opens and clicks, which meant your emails contained their tracking URLs. This can sometimes trigger spam filters because these third-party URLs are recognized across thousands of companies.
Now, we handle all tracking ourselves:
The result? Better inbox placement and a more professional experience for your guests.
Managing deliverability is a constant process and we have more upcoming changes to help improve it.
Email compliance isn't optional—it's essential. Our new system includes:
New email delivery settings let you control when guest communication happens:
This helps ensure your emails and text messages arrive when guests are most likely to engage with them.
Configure your social media links and review platforms once, and they're available everywhere:
Just visit Settings → Social & Reviews to add your Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter/X profiles—plus your Google, TripAdvisor, and Yelp review pages.
This feature is being rolled out to accounts over the coming weeks. If you'd like early access to the new email features, reach out to support@fotaflo.com.