As more countries ease their pandemic restrictions, the opportunity for adventure tourism businesses to generate new bookings is growing rapidly.
In fact, amid the pandemic an Allied Market Research report showed $112 billion in adventure tourism revenue in 2020. What’s most impressive is that the research predicts the industry could generate as much as $1,169 billion by 2028!
After a few years of strict regulations and policies that made it difficult to travel, today’s customers are now craving adventure experiences that they can remember forever.
This represents a huge opportunity for adventure tourism businesses that focus on delivering experiences that allow people to enjoy a thrilling activity that’s both different and based in a unique location.
These may include some of the following more popular adventure tourism activities.
With so much opportunity for adventure tourism, due to the loosening of COVID-19 restrictions, it’s important to look at ways business operators can capture the attention of new prospects and convert them into customers.
In this blog, we take a look at a few of the top adventure marketing solutions that can help generate more bookings.
All too often, at Fotaflo, we find that adventure marketing strategies don’t optimize the power of customer photos. That’s because businesses are instead trying to sell photos to their customers.
The problem is, not only is selling photos expensive and time consuming for your business, it prevents adventure tourism brands from accessing the benefits of photo marketing.
That’s why a photo sharing and marketing platform is a critical adventure marketing solution that operators need to use. By providing photos to customers for free through a photo sharing and marketing platform, adventure businesses can benefit in the following ways.
Have you ever heard the phrase “content is king''? It’s used so frequently among digital marketers that you’re probably tired of hearing it, but it holds true year in, year out.
By creating amazing content that’s optimized for search engines, you can get your business in front of the eyes of your target audience and generate new bookings as a result.
The key? Invest in a SEO keyword tool that enables you to optimize web content through keyword research and tracking. By doing this, you’ll be able to create and publish content that helps drive organic traffic to your website that is more likely to convert into customers.
Now more than ever customers of adventure tourism businesses want the ability to book their experiences instantly, from any device, at any time and from any location.
Implementing online booking software can help to convert the prospects that you’ve brought to your website through the use of the previous adventure marketing solutions.
In fact, when you implement a booking software that seamlessly connects to your brands other adventure marketing solutions the following can happen for your business.
Are you interested in learning about how you can build a more successful adventure marketing strategy? Book a demo with Fotaflo today, and learn how our innovative photo marketing platform can help.