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Ryan O'Grady

Ryan O'Grady

Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

Recent Posts

How to Attract Customers with Environmentally-Friendly Experiences

June 13, 2022

The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible. 

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The Guest Experience Begins With A Photo Marketing Solution

May 31, 2022

The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

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The Importance of Experiential Photo Marketing For Tours and Activities

May 17, 2022

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

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Owned Media Vs Earned Media: How Branding Drives Increased Bookings

April 25, 2022

There are two reasons why a customer books a tour or activity adventure. Firstly, because they want an amazing experience. And, secondly, because they want photos of that experience that perfectly capture their memories, and that they can share with their friends and family.

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7 Common Photo Marketing Mistakes Made by Tour and Activity Operators

February 28, 2022

There's a lot to think about when building a photo marketing strategy for your tour or activity business. In fact, in most cases photo marketing takes a lot of trail and error to completely nail down.

But what if you had a cheat code? Learning from the mistakes of others can help fast track your photo marketing program to success. In this blog, we're going to look at some of the common mistakes we see from tour and activity operators when it comes to their photo marketing strategy.

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Does Photo Marketing Work for Tour & Activity Operators?

February 15, 2022

So, do you want to enhance the guest experience, drive new revenue opportunities, increase repeat bookings from past customers, improve the quality of your online reviews and drive up the number of referral bookings?

If so, you've probably started to look into the benefits of an effective photo marketing strategy. But, does this truly work for your and activity businesses?

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How Tour and Activity Operators Can Improve Word-of-Mouth Marketing

January 27, 2022

Is your tour or activity business looking to turn guests into influencers and advocates, and build a local network of passionate brand supporters that promote your business through word-of-mouth marketing? 

By doing so, your business can generate a regular, reliable stream of word-of-mouth referrals that drive new profits for your company. 

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A New Year Message From our CEO Ryan O'Grady

December 31, 2020
Well, that was quite the year.... Before we look ahead, I'd like to look back and start by saying that I hope all of you were able to enjoy meaningful time with friends and family over the holidays.
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Announcing Smartwaiver Integration

December 16, 2020

We're very excited to announce the availability of a great integration between Fotaflo and Smartwaiver.

We previously supported Smartwaiver as an add-on with our other reservation system integrations, but now you can use it on its own.

One way to get more out of your photo marketing service is to streamline your operations. Making it simple and easy to deliver photos and videos to all your guests means you maximize your marketing results with minimum overhead cost and effort.

By integrating Fotaflo with Smartwaiver we can pull your guest data into Fotaflo so you can automatically deliver photos and videos to all of your guests.

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America Outdoors Virtual Conference & Outfitter Expo

November 24, 2020

Fotaflo is excited to be the gold sponsor for this year's America Outdoors Virtual Conference & Outfitter Expo! The conference is completely online this year and runs from Dec 1 - 4.

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