Fotaflo Blog

When it comes to growing their business and generating new bookings, the vast majority of tour, activity and attraction operators rely on word-of-mouth, ads, and Google search rankings to reach new prospects. 

While tour and activity providers are working hard to sell more bookings, whether it's scuba diving, escape rooms, ziplining or city tours, these businesses must understand there’s more to what they’re offering than just the activity.

Are you struggling to reach a wider audience and drive new bookings for your tour or activity business? If so, it might be time to reevaluate your travel and tourism marketing strategy.  

As a founder of a platform that since 2010 has helped tens of millions of travel consumers discover new experiences and has pioneered the conversion of social WOM benefit into trackable, qualified leads for hundreds of tours, activities and attractions, I'm absolutely thrilled that Douglas Quinby of Arival believes this message is now important to share with the tour, activity and attraction industry.

We're often asked three main questions here at Fotaflo:

1. “What makes a great guest experience?” "
2. Why should we even bother to take photos of our guests when they just take their own photos anyway?"
3. "How can I get my guides to buy-in to taking photos as part of their job?"

Adventure activities are hugely popular right now. In fact, a recent TripAdvisor study found that outdoor activities, nature and parks made up 34 percent of attraction page views between May and September 2020.

Photo marketing solutions are fundamentally different from souvenir photo products.

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

In 2014, there were about two dozen escape room facilities in the US. But what was founded as a niche market in Japan in 2007, has now become a worldwide phenomenon.

We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving, and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using the Fotaflo platform.