Fotaflo Blog

Photo marketing services give away photos to all guests because having all of your guests sharing their photos generates more revenue than selling photos to a small percentage of guests.

Free Webinar: Thursday, November 8 at 2pm EST

It's difficult to run a successful photo marketing service if you're missing the basics. Many camps struggle to provide a photo service at all because it can be difficult and time consuming.

Free Webinar: Wednesday, November 14th, at 2pm EST

We all know that marketing has changed radically because of the internet and social media. It's not enough to tell people about your business using traditional owned media channels.

Originally Published May 8, 2018

To design the right photo service it's important to provide standard photos for your activity so that you guests receive a consistent service and it becomes a natural part of your photographers' workflow. The specific photos that you choose for your activity are called photo locations and this post is the first in a series that will help you choose those locations.

The clear second reason why anyone does any tourism experience is to get a photo or video of their experience. In today's society it is often becoming the #1 reason for guests' buying experiences; is the act of getting and sharing photos of the experience.

With this understanding, tourism businesses have a significant opportunity to increase inquiries and leads to bookings by promoting free photos around their calls to action. Considering the importance of photos to the consumer the more prevalent this message is surrounding the call to action the more opportunity a tourism business has to convert.