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Ryan O'Grady

Ryan O'Grady

Ryan O‘Grady is the world’s foremost expert in digital photo and video solutions for the adventure tourism and camp industries with specialized knowledge of the benefits of photo and video referral marketing. Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

Recent Posts

Can photo marketing work for my business?

November 06, 2018
Any business where guests want photos of themselves
can benefit from a photo marketing service.

Photo marketing services give away photos to all guests because having all of your guests sharing their photos generates more revenue than selling photos to a small percentage of guests.

Everyone is familiar with photo  sales  services. It's the old-fashioned rollercoaster souvenir photo model where guests purchase photos of their activity. Photo  marketing  services are still a new concept though, one that Fotaflo has pioneered. Read More

The 3 biggest camp photo mistakes and how to avoid them

November 01, 2018

Free Webinar: Thursday, November 8 at 2pm EST

It's difficult to run a successful photo marketing service if you're missing the basics. Many camps struggle to provide a photo service at all because it can be difficult and time consuming.

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Advocate and Influencer Marketing for Adventure Tourism

October 31, 2018

Free Webinar: Wednesday, November 14th, at 2pm EST

We all know that marketing has changed radically because of the internet and social media. It's not enough to tell people about your business using traditional owned media channels.

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Throwback Thursday - Why Give Away Photos & Videos

October 18, 2018

Originally Published May 8, 2018

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5 Foundational Priorities of Every Photo Service

September 25, 2018

To design the right photo service it's important to provide standard photos for your activity so that you guests receive a consistent service and it becomes a natural part of your photographers' workflow. The specific photos that you choose for your activity are called photo locations and this post is the first in a series that will help you choose those locations.

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Stand out from the competition with free photos

August 29, 2018

The clear second reason why anyone does any tourism experience is to get a photo or video of their experience. In today's society it is often becoming the #1 reason for guests' buying experiences; is the act of getting and sharing photos of the experience.

With this understanding, tourism businesses have a significant opportunity to increase inquiries and leads to bookings by promoting free photos around their calls to action. Considering the importance of photos to the consumer the more prevalent this message is surrounding the call to action the more opportunity a tourism business has to convert. 

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