In the world of online marketing, speed and searchability are non-negotiable. Our new guest experience is built on a foundation of next-generation technology that delivers lightning-fast performance for your guests and dramatically improved search engine optimization (SEO), and generative engine optimization (GEO) for AI searchability.
This means happier customers and more customers discovering you.
Blazing Fast Performance
Nobody likes waiting for a photo to load. We’ve optimized our entire media pipeline to ensure near-instant viewing.
- Optimized Media Delivery: Photos and videos are now better compressed and optimized for different devices and connection speeds. This results in significantly faster load times and lower bandwidth consumption for your guests, improving satisfaction and reducing bounce rates.
- Results will depend on the exact type and quantity of media that you create, but we've seen reductions in initial download size of 50-80% with the new guest experience.
Enhanced SEO and Local Search Ranking
We’re turning your photo albums into powerful SEO assets.
- Better Local Search Ranking: Your albums are now optimized to help your business rank higher in search results for high-value local queries. This drives organic traffic directly to your website.
- Unique, Quality Content: Every album link, even expired or mistyped ones, acts as a valuable, unique landing page for search engines. This helps search engines understand what you do and where you are.
- Multilingual SEO: By implementing multi-language support, tour operators in international locations can be indexed in their native language, helping international tourists find their photos.
- Make Error Pages Useful: Turn the "Not Found" page into a helpful, SEO-friendly landing page with specific content for the customer and basic branding.
AI Discoverability
Generative AI and large language models have taken the world by storm in the past couple of years. More and more guests are asking AI for help with all stages of tour booking, from gathering ideas, to locking down their decision.
- We’re providing rich, structured data to search engine bots and AI assistants (like ChatGPT or Google's Gemini). This ensures that when someone asks an AI assistant about the best tour operators in your area, your business is recognized and recommended, positioning you as an industry authority.
- Give Bots VIP Treatment: When an AI bot visits your Fotaflo albums, whether on our servers, or embedded with Album Widget, it is shown a dedicated page that contains detailed context that the AI can incorporate into future recommendations.
Prioritizing Accessibility and Privacy
Modern web design requires a focus on inclusive design and data transparency.
- Accessibility: We've built the new UI with accessibility best practices in mind, ensuring a great experience for all users, regardless of their viewing needs.
- Guest Privacy Policy: We've included a clear, non-intrusive guest privacy policy pop-up to maintain transparency and trust.
This technology stack ensures that your guest experience is not only the most beautiful and fast in the industry but is also a powerful engine for organic discovery and business growth.
