“We moved to give away photos and that’s been a whole revolution and a revelation as far as making customers extremely happy.”
Responding to changing market conditions can be stressful for small and medium-sized businesses. You can feel like you need to learn everything all over again. But it doesn't have to feel that way.
Tour and activity operators can dramatically improve how they generate new bookings and promote their brand by making some small changes to how they engage past customers and potential prospects.
One of the best methods to do just that is through the implementation of a photo marketing strategy.
That's exactly what The Ranch did to respond to changing marketing condition. By adopting online booking software and giving away photos to all of their customers using Fotaflo (instead of selling them), this business achieved amazing results.
In the three years since, they’ve:
- Experienced 20% year-over-year growth.
- Increased customer satisfaction.
- Increased staff tips.
- Started planning to expand to a new tour business.
Are you interested in learning more about how The Ranch did that?
We recently caught up with Vanessa Warren, owner of The Ranch, to talk about their journey. You can read more about this story by clicking the button below. We can't wait to share their story with you.
