Tour and activity operators spend a huge amount of time ensuring they are able to create amazing memories for their guests. But, have you considered that capturing those memories could be just as important as creating them?
Our memories make up who we are. They teach us valuable life lessons, they help us to grow and learn, they leave us feeling happy and entertained and they evoke emotions about a specific event.
That’s why it’s important for tour and activity operators to not just create memories, but capture them as well. High-quality photo memories lead to guests sharing their experience with their friends and family, and remembering the time they shared with your company.
Remember, the best part of a tour or activity experience is living it, but the second best part is reliving it after the event. Having a high-quality photo memory helps your guests to do just that.
In this blog, we look at five reasons why your tour or activity business should invest the time and resources in not only creating amazing memories for your guests, but also capturing them through photos and videos.
1. Capture memories that your guests can’t
Your guests want to remember how they truly felt when engaging with adventures with your activity. While the experience will create those thrilling emotions, photo memories will help capture them for the future.
Guests want to remember what their expressions looked like when they were on the zipline, while they were scuba diving in the coral reef or when they were fighting the rapids on your whitewater rafting tour. By capturing those moments as they happen, your guests will have a photo memory that reminds them of just how much fun they had.2. Enhance your social media exposure
The power of social media is tremendous. To get new referral leads and to build a base of loyal brand advocates that promote your business, your business should focus on building a strategy that promotes social engagement.
Capturing photo memories does just that. When you take high-quality photos of your customers having fun, they’re significantly more likely to share those photos with their friends and family on social media. When others see the amazing experience your customers have had, they’ll want to experience it as well - leading to an increase in referral bookings.3. Ensure guests can relive their experience over and over again
No matter how great an experience a guest had with your business, over time the emotions of that experience will begin to fade away. The more time that passes, the less they’ll be able to remember exactly how much joy or fun they got from the experience.
By providing a photo memory to your customers, you are giving your guests a way to relive their experience again and again. Each time they look at their tour or activity photos, they’ll be revisiting the experience. Each time they relive it, they are more likely to share their experience with others or even book with your brand again.4. Real photos will take your website to the next level
When booking a tour or activity experience, customers don’t just want to read about what is involved. They want to see real photos of people having fun. Photos do what words can’t on your website, they show real customers with real emotions enjoying their experience with your business.
Showcasing what you do through real human emotion is by far the best way to advertise your activity to potential new customers. It appeals to your buyer's human side, allowing them to make a real emotional connection to your company before they’ve decided to book.5. Drive up repeat bookings
Capturing memories is all about ensuring your customers never forget their experience and their emotions. You can use this to your advantage. By simply providing guests with a photo of their memory, you can use those photos in the future to re-market to past guests and increase repeat bookings.
Pick out key dates that have meaning to your customers - such as birthdays, the anniversary since visiting your tour or activity business, or holiday events - and use this to send photos to past customers to remind them of their amazing experience and to invite them back.
Building a stable revenue foundation relies on two important factors, referral and repeat bookings. You can do that, and so much more, by making sure to not only create amazing memories - but also capture them so they can be remembered and shared.
Want to learn more about how you can efficiently and effectively do that? Get in touch with Fotaflo today. Our innovative photo and video marketing solution provides a cost-effective way for tour and activity operators to distribute photo memories to their guests.