The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible.
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We live in an age of sharing, social media, influencers and brand advocates. For tour and activity operators, these are great tools for word-of-mouth marketing. If your customers share photos and videos with their friends, family and other followers, they may inspire someone else to explore your offerings.
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