---
title: How Tour and Activity Operators Can Improve Word-of-Mouth Marketing
description: Are you looking to build a local word-of-mouth marketing network? Photo memories are key to encouraging guests to share their memories and experiences.
image: https://www.fotaflo.com/hubfs/Logo%20Promo%20Photos/ZipQuest%20-%202020-07-25-12-17-30-000-4y91b.jpg
---

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  ### Built for the people who shape every guest experience.
  
  From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking long after the tour ends.

  [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides) [Operations](https://www.fotaflo.com/by-role/operations-manager) [Marketing](https://www.fotaflo.com/by-role/marketing-manager) [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation) [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)
  
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  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- By Industry

  ### Built for experience operators who want more guests.
  
  Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.

  [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software) [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software) [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform) [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software) [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software) [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform) [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app) [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)
  
  Not seeing your business?
  
  If you run an experience business, there is a strong chance Fotaflo fits. Book a demo to learn more.

  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Integrations](https://www.fotaflo.com/integrations)
- Resources

  ### Advice and tools for operators who want to grow smarter.
  
  Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.

  [Testimonials](https://www.fotaflo.com/testimonials) [Features](https://www.fotaflo.com/features) [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more) [Frequently asked questions](https://www.fotaflo.com/faq) [Blog](https://www.fotaflo.com/blog) [About Fotaflo](https://www.fotaflo.com/about-fotaflo)
  
  Need a starting point?
  
  Start with the resource that matches your next challenge, then put it to work in your business.

  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Pricing](https://www.fotaflo.com/pricing)

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- By Role
- By Industry
- [Integrations](https://www.fotaflo.com/integrations)
- Resources
- [Pricing](https://www.fotaflo.com/pricing)

## By Role

### Built for the people who shape every guest experience.

From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking after the experience ends.

- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)

Looking for your role?

Explore how Fotaflo supports each part of your team, from operations to guest-facing staff.

## By Industry

### Built for experience operators who want more guests.

Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.

- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)

Not seeing your business?

If you run an experience business, there is a strong chance Fotaflo fits.

## Resources

### Advice and tools for operators who want to grow smarter.

Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.

- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)

Need a starting point?

Choose the resource that matches your next challenge and get moving faster.

[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo)

# How Tour and Activity Operators Can Improve Word-of-Mouth Marketing

January 27, 2022

![\<span id="hs\_cos\_wrapper\_name" class="hs\_cos\_wrapper hs\_cos\_wrapper\_meta\_field hs\_cos\_wrapper\_type\_text" style="" data-hs-cos-general-type="meta\_field" data-hs-cos-type="text" \>How Tour and Activity Operators Can Improve Word-of-Mouth Marketing\</span\>](https://www.fotaflo.com/hs-fs/hubfs/Logo%20Promo%20Photos/ZipQuest%20-%202020-07-25-12-17-30-000-4y91b.jpg?width=1200&height=900&name=ZipQuest%20-%202020-07-25-12-17-30-000-4y91b.jpg)

Is your tour or activity business looking to turn guests into [influencers and advocates](https://www.fotaflo.com/identify-and-engage-with-your-advocates), and build a local network of passionate brand supporters that promote your business through word-of-mouth marketing? 

By doing so, your business can generate a regular, reliable stream of word-of-mouth referrals that drive new profits for your company. 

The best place to start is to focus on building a strong local network of word-of-mouth advocates. 

While some tour and activity operators already have strong local and regional reputations, there's no doubt that it can be strengthened even further with a robust word-of-mouth marketing program. 

Did you know that marketing with [free photo memories](https://www.fotaflo.com/easy-photo-sharing-tours-and-activities) can benefit all experiential businesses regardless of their customer base?

![blank](https://www.fotaflo.com/hs-fs/hubfs/Testimonials%20(1)-1.png?width=960&name=Testimonials%20(1)-1.png)

## So, how do tour and activity operators build a local word-of-mouth marketing network?

What's always been true, and is still the case, is that [word-of-mouth is the most effective form of marketing](https://www.fotaflo.com/blog/google-explains-word-of-mouth-marketing) available to any business, especially operators of tour, attractions, and activities. This hasn't changed.

So how can you build a local and regional word-of-mouth network that reliably increases over time?

The key is to [form authentic relationships with all of your local and regional guests](https://www.fotaflo.com/blog/how-to-speak-authentically-with-your-customers) and to nurture that relationship over the long term.

If you're relying on a generic email newsletter to communicate with past guests you already know what to expect - very low engagement.

If you are only relying on posting content to your own social media channels you are only going to reach the people who already know about your business.

the most effective way to improve engagement and build brand advocates is to provide guests with photo memories for free. 

![blank](https://www.fotaflo.com/hs-fs/hubfs/Testimonials.png?width=960&name=Testimonials.png)

## How to reach new guests through photo marketing

When you take photos and videos of all your guests and give them away for free, you completely change the relationship they have with your staff and business.

These personal photo memories can be used repeatedly over time to [re-engage with past guests](https://www.fotaflo.com/en-ca/re-market-with-memories). This results in more opens and clicks, as well as encouraging guests to share their photo memories with their family and friends, at levels that are unprecedented compared to generic newsletters or posting to your own Facebook page.

When a past guest who had a great experience with your business receives an email with their own personal photo memories, they are more likely to share that content with their friends and families over and over again.

Here at Fotaflo we've seen guests who visited a guided tour company five years ago re-share their photos and generate [30+ referral leads](https://www.fotaflo.com/blog/real-world-photo-marketing-results).

As you gain more local and regional customers you will build a foundation of guests who will advocate for your business. This is a permanent and growing marketing asset that increases over time - leading to more bookings.

It will start slowly at first, but once you make the decision to give away personal photo memories to all of your guests, then your tour or activity business has started along the path of a long-term, permanent, word-of-mouth marketing engine that will pay dividends far into the future.

![blank](https://www.fotaflo.com/hs-fs/hubfs/Testimonials%20(1).png?width=960&name=Testimonials%20(1).png)

Personal photo memories, and the resulting word-of-mouth marketing will be key to many businesses looking to build or increase the local and regional components of their business.

Do you want to learn more about this, or are interested in finding out how the Fotaflo can help your tour or activity business seamlessly share photo memories with guests and track engagement? 

[Book a free one-on-one demo](https://meetings.hubspot.com/ryan437) of Fotaflo and we'll show you how simple and easy it is to incorporate giving away free photo memories into your experiential business.

[![BOOK A FOTAFLO DEMO](https://no-cache.hubspot.com/cta/default/4344830/c69da2ec-df83-4b13-9044-4b6fd4a15366.png)](https://cta-redirect.hubspot.com/cta/redirect/4344830/c69da2ec-df83-4b13-9044-4b6fd4a15366)

## Topics

[Photo Marketing](https://www.fotaflo.com/blog/topic/photo-marketing)

[Return to Blog](https://www.fotaflo.com/blog)

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## Popular Posts

- [How To Generate Reviews Online Through Thank You Videos](https://www.fotaflo.com/blog/how-to-generate-reviews-online-through-thank-you-videos)
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## Related posts

<https://www.fotaflo.com/blog/peer-to-peer-marketing>

![](https://www.fotaflo.com/hs-fs/hubfs/Screenshot%202026-07-09%20at%2011.09.59%20AM.png?length=900&name=Screenshot%202026-07-09%20at%2011.09.59%20AM.png)

 July 9, 2026

### [Incoming Trust Crisis: Why Public Feeds Are Dying and Peer-to-Peer Marketing is Winning](https://www.fotaflo.com/blog/peer-to-peer-marketing)

<https://www.fotaflo.com/blog/spring-training-for-marketing-staff-setting-the-stage-automating-your-referral-engine>

![](https://www.fotaflo.com/hs-fs/hubfs/Screenshot%202026-04-10%20at%2011.38.08%20AM.png?length=900&name=Screenshot%202026-04-10%20at%2011.38.08%20AM.png)

 April 10, 2026

### [Spring Training for Marketers: Setting the Stage: Automating Your Referral Engine](https://www.fotaflo.com/blog/spring-training-for-marketing-staff-setting-the-stage-automating-your-referral-engine)

<https://www.fotaflo.com/blog/redesigned-guest-email-and-sms-communication>

![](https://www.fotaflo.com/hs-fs/hubfs/Outdoor%20Rafting%20Adventures%20-%202026-06-10-12-08-22-000-gav6y.jpg?length=900&name=Outdoor%20Rafting%20Adventures%20-%202026-06-10-12-08-22-000-gav6y.jpg)

 April 10, 2026

### [Redesigned guest email and SMS communication](https://www.fotaflo.com/blog/redesigned-guest-email-and-sms-communication)

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## By Role

- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)

## By Industry

- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)

## Resources

- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)

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