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Is your tour or activity business looking to turn guests into influencers and advocates, and build a local network of passionate brand supporters that promote your business through word-of-mouth marketing? 

By doing so, your business can generate a regular, reliable stream of word-of-mouth referrals that drive new profits for your company. 

The best place to start is to focus on building a strong local network of word-of-mouth advocates. 

While some tour and activity operators already have strong local and regional reputations, there's no doubt that it can be strengthened even further with a robust word-of-mouth marketing program. 

Did you know that marketing with free photo memories can benefit all experiential businesses regardless of their customer base?

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So, how do tour and activity operators build a local word-of-mouth marketing network?

What's always been true, and is still the case, is that word-of-mouth is the most effective form of marketing available to any business, especially operators of tour, attractions, and activities. This hasn't changed.

So how can you build a local and regional word-of-mouth network that reliably increases over time?

The key is to form authentic relationships with all of your local and regional guests and to nurture that relationship over the long term.

If you're relying on a generic email newsletter to communicate with past guests you already know what to expect - very low engagement.

If you are only relying on posting content to your own social media channels you are only going to reach the people who already know about your business.

the most effective way to improve engagement and build brand advocates is to provide guests with photo memories for free. 

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How to reach new guests through photo marketing

When you take photos and videos of all your guests and give them away for free, you completely change the relationship they have with your staff and business.

These personal photo memories can be used repeatedly over time to re-engage with past guests. This results in more opens and clicks, as well as encouraging guests to share their photo memories with their family and friends, at levels that are unprecedented compared to generic newsletters or posting to your own Facebook page.

When a past guest who had a great experience with your business receives an email with their own personal photo memories, they are more likely to share that content with their friends and families over and over again.

Here at Fotaflo we've seen guests who visited a guided tour company five years ago re-share their photos and generate 30+ referral leads.

As you gain more local and regional customers you will build a foundation of guests who will advocate for your business. This is a permanent and growing marketing asset that increases over time - leading to more bookings.

It will start slowly at first, but once you make the decision to give away personal photo memories to all of your guests, then your tour or activity business has started along the path of a long-term, permanent, word-of-mouth marketing engine that will pay dividends far into the future.

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Personal photo memories, and the resulting word-of-mouth marketing will be key to many businesses looking to build or increase the local and regional components of their business.

Do you want to learn more about this, or are interested in finding out how the Fotaflo can help your tour or activity business seamlessly share photo memories with guests and track engagement? 

Book a free one-on-one demo of Fotaflo and we'll show you how simple and easy it is to incorporate giving away free photo memories into your experiential business.

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Topics: Photo Marketing

Ryan O'Grady

Written by Ryan O'Grady

Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

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