Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.
Google has a mobile app that has hundreds of short lessons about all kinds of business challenges: planning, selling, customer engagement, branding, and marketing. The great thing is they're very easy to understand and they're all around 5 minutes long. One recent lesson made me think to share this app.
Get People Talking About Your Business with Word of Mouth Marketing is a 5-minute lesson that explains why word of mouth is the most important type of marketing.
"Believe it or not, 92% of customers globally trust recommendations from friends, family, and word of mouth more than anything else."
The lesson includes clear explanations about how to increase and improve your word of mouth marketing. The number one way is to focus on the customer experience and service.
One way to improve the experience is to provide free photos of their adventure. Receiving free photos in an easily shared format is a great way to satisfy your customers and get them to remember your business.
"Think about steps you can take to go above and beyond the expectations of your customers and give them a product or service that they'll remember, or better yet, feel the need to tell others about."
They go on to talk about the importance of identifying and rewarding your best and most loyal customers in order to build a longer-lasting relationship that leads to more word of mouth marketing.
Finally they explain the type of content that you should provide to build your audience.
"Visual content is over 40 times more likely to get shared on social media than text only."