Fotaflo Blog

In the world of investments, the concept of compounding interest has always been hailed as the key to wealth accumulation. It's a phenomenon where your initial investment grows exponentially over time, thanks to the interest earned on both the principal and the accumulated interest itself. But what if we told you that the same principle could be applied to your business, particularly when it comes to guest photo memories captured and delivered by Fotaflo? Year after year, memories not only create a wealth reservoir of experiences but can also drive a continuous stream of repeat and referral business.

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

Discover the untapped potential of your captured guest photo memories and convert them into a driving force for year-round brand visibility. As slower seasons set in, many businesses hibernate, but there's more to those collected memories than meets the eye. The "off-season, or shoulder season" which was once considered a downtime now emerges as a strategic opportunity to amplify your brand's recognition throughout the year.

We are excited to share an exclusive opportunity for all Fotaflo clients to enhance your customer experience and measure the performance of Fotaflo to increase direct online conversions. Click below to experience Fotaflo's revolutionary new Album Widget that allows you to seamlessly direct past customers and their friends and family to your website!  Get ready to revolutionize the way you engage with your audience, increase direct web traffic and online conversions!

In 2022, the US fishing boat charter sector was valued at $364.9 million. So this year is the perfect time to learn how to start a fishing charter, aka a guided fishing trip company. 

There’s a lot to consider when starting a new business, from initial investment, buying the right equipment, and designing amazing fishing ads. And while fishing may be a relaxing pastime, setting up and marketing company isn’t quite as soothing.

It’s common knowledge that the most authentic way to immerse yourself in a town or a city is to experience it by foot—take Venice for example, as tourists are often encouraged to get lost walking around the vast maze of stunning alleys and footpaths. And although this isn’t a new tourist trend, these endeavors are on the rise: A survey by Arival found that between 2019 and 2022, tourists’ intent to book walking tours jumped by 24%.

Starting a food tour company to guide travelers around the best restaurants in your neighborhood? We know why! 

Culinary tourism is becoming increasingly popular among travelers and ‘foodies.’ So much so that Research and Markets expect global food tourism to value at $1,796.5 billion by 2027, that’s a whopping 16.8% CAGR from 2020. 

Who loves exploring a new city or beach-side town with a bicycle tour guide? Everybody! But with the number of tour operators in the US growing by over 10% this year alone, getting noticed in a saturated market is becoming a challenge. So, to draw customers in and keep them, you’ll need a well-researched and thorough business blueprint.

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.   

As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.

According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.