Fotaflo Blog

In today's digital landscape, the power of social media is undeniable. For tour and activity operators, the guests who walk through your doors are not just customers—they are your most valuable brand ambassadors. 

Tour operators often focus on attracting new customers while neglecting the potential of return guests. This approach can be detrimental to your business’s profitability. Here’s why focusing on repeat guests should be integral to your marketing strategy.

Embarking on the journey of capturing the perfect moment is not just an art; it's a science. For tour and activity operators, the ability to standardize this process ensures that each guest leaves with at least one unforgettable memory. A memory that will serve as a portal through time, forever connecting your guests with your brand, your staff and the emotions sparked by the amazing experience you provide.

Online travel agencies (OTAs) have become powerhouses in the travel industry, monopolizing the booking pool for tours and activities. While OTAs can provide essential exposure and a steady stream of bookings for tour operators, they also pose significant risks and drawbacks.

The substantial budgets of OTAs allow them to outbid small and medium-sized operators in ad spending and SEO, effectively siphoning bookings that might otherwise go directly to the operators. This dynamic not only reduces operators' margins due to the OTA's commission but also subjects them to the whims and rules of the OTA.

OTAs prevent tour operators from collecting customer contact information, hindering operators' ability to build direct relationships with their clients, limiting opportunities for personalized service and marketing. This dependency on intermediaries for repeat business can lead to increased costs and reduced brand loyalty, as operators struggle to establish a long-term customer base.

The Tourpreneur Travel Community conducted a survey among travel technology companies to better understand the challenges tour operators encounter. Here we explore the top three identified challenges faced by operators and discuss effective solutions to address them.

This episode highlights the importance of leveraging social media for peer-to-peer discovery and the benefits of nurturing existing customers over constantly acquiring new ones. Forbes provides concrete examples of how Fotaflo’s approach has led to substantial business growth for its clients, emphasizing the importance of customer referrals and repeat business in the travel and tourism industry.  

Within the experiences industry, innovation isn't just a buzzword – it's a necessity. As businesses strive to remain relevant and competitive, tech platforms play a pivotal role in shaping the interactions between businesses and their customers. One area that has seen a significant transformation is guest photo programs. What was once considered a mere add-on has now become an indispensable tool for businesses looking to elevate their offerings and enhance customer satisfaction.

The latest update brings the streamlined user experience from our iOS app to our Android users, focusing on enhancing the interface, media handling capabilities, and overall reliability of the app.

In the realm of guest experiences, the approach to memory-capturing can make all the difference. It's not merely about snapping photos or recording videos; it's about actively engaging with guests to create moments that resonate long after the experience ends. Let’s explore the significance of active engagement versus a passive approach in tour and activity businesses, delving into the pros and cons of each method.

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?