Fotaflo Blog

Are you looking to improve the guest experience of your tour or activity business? If so, it's important to know that the guest experience begins with a photo marketing service, and it ends with one too!

Photo marketing is all about providing your guests with great photos, so that they talk about and share their amazing memories with friends and family. 

We love connecting with our clients to learn how they use Fotaflo to grow their digital following. We asked operators how they use guest photos to create engaging social media content for Facebook, Twitter and Instagram.

This is different from the staged marketing photos that you might be taking for your own content. Guest photos, taken as part of your photo marketing solution are an easy source for new photos. We asked the operators for their feedback on how they use guest photos and they graciously shared some details with us.

It's okay to have fun at work! In fact, it's an important component of your photo marketing service. Taking photos of your guests shouldn't be an add-on or a chore, it's critical that you make it an engaging and entertaining part of the experience that you already offer.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a rafting tour.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a guided zipline tour.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a combination of Kayaking, Stand-up Paddleboarding and Kayak Fishing.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a horseback trail ride.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson.

Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.

It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.

TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.