Hailey Murphy brings her years of experience from guiding zip line and other eco-tours to her current role guiding our clients through onboarding and into our client success program. Hailey manages the client success program, which means she is responsible for ensuring our clients are successful with their photo service. Hailey spends a great deal of time visiting our clients on site all over the world. Luckily, Hailey enjoys traveling and keeps active between client visit by staying involved with a wide variety of sports.
It's okay to have fun at work! In fact, it's an important component of your photo marketing service. Taking photos of your guests shouldn't be an add-on or a chore, it's critical that you make it an engaging and entertaining part of the experience that you already offer.
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In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a rafting tour.
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In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a guided zipline tour.
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In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a combination of Kayaking, Stand-up Paddleboarding and Kayak Fishing.
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In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a horseback trail ride.
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In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson.
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Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.
It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.
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TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.
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In order to design the right photo service you need to think carefully about which photos will make your guests happy and fulfill your business goals.
We've discovered that intentional photos convert guests into advocates far more than action photos. Guests want to see themselves in a great intentional photo doing the activity along with any gear that they were wearing.
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Photo marketing solutions are fundamentally different than souvenir photo products. We know, from years of data, that giving away photos to all of your guests will earn you more revenue in business growth than you'd gain by selling photos to a small portion of your customers.
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Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.
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It really starts with providing the best possible experience. In today's world photos of an experience are almost as important as the experience itself. So when you do this for them (which you can do better than they can with their own device, and because they've never been to your business before) you will significantly increase the customer experience.
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