Fotaflo Blog

Congratulations to AJ and Danny at Outdoor Rafting Adventures, who are the March winners of the Fotaflo Monthly Advocate Contest.

Congratulations to the Summit and Stars Staff at Hawaii Forest & Trail, who are the February winners of the Fotaflo Monthly Advocate Contest.

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

Congratulations to the Guide at Thunder Jet, who is the January winner of the Fotaflo Monthly Advocate Contest.

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

Congratulations to Campbell Cleary from Appleton Axe in Appleton, Wisconsin, who is the December winner of the Fotaflo Monthly Advocate Contest.

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the November winner of the new Fotaflo Monthly Advocate Contest.

Imagine a world where scaling your tour business is not only possible but also effortless. A world where your booking software becomes your ultimate technology partner, propelling your business to unprecedented success.

In this ever-changing world with fierce competition and customers craving unforgettable experiences, your booking software holds the key to unlocking new possibilities. It goes beyond just managing reservations; it can become the driving force behind your profitability, efficiency, and cost-effectiveness.

Think about it: as you set your sights on selling more tours, your booking software becomes the ultimate facilitator, streamlining every step of the process. It may have started as a humble tool to lighten your workload, but it holds the power to transform your business entirely. This is why we think it is important for you to understand its potential and hidden capabilities to enhance your guest experience and boost sales. 

We're often asked three main questions here at Fotaflo:

1. “What makes a great guest experience?” "
2. Why should we even bother to take photos of our guests when they just take their own photos anyway?"
3. "How can I get my guides to buy-in to taking photos as part of their job?"

The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible.