Fotaflo Blog

📸 The Myth of the Perfect Shot

Let’s bust a myth right away: you do not need to be a pro photographer to capture share-worthy tour photos. In fact, authenticity wins. Guests don’t need soft-focus magic or billion-megapixel perfection—they want the memory. On an 8-inch screen, a well-timed, well-placed photo that makes them feel something is what gets shared.

🐔 If a Tour Happens and No One Remembers It, Did It Even Happen?

In the world of tours and experiences, most operators treat marketing like it’s all about the chicken—attracting new guests, filling spots, and driving bookings. They pour energy into the front end: ads, SEO, social media.

Online reviews now sit at the centre of every booking decision.

Congratulations to Gage Morrow from CLE Tiki Barge, who is the August winner of the  Fotaflo Monthly Advocate Contest.

Congratulations to the group of guides from Camp Winnamocka in Arkansas, who are the June winners of the new Fotaflo Monthly Advocate Contest.

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the May winner of the new Fotaflo Monthly Advocate Contest.

Congratulations to the guides at Screaming Eagle Aerial Adventures at the Ark Encounter Zip, who are the April winners of the Fotaflo Monthly Advocate Contest.

Congratulations to AJ and Danny at Outdoor Rafting Adventures, who are the March winners of the Fotaflo Monthly Advocate Contest.

Congratulations to the Summit and Stars Staff at Hawaii Forest & Trail, who are the February winners of the Fotaflo Monthly Advocate Contest.

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?