Fotaflo Blog

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

It’s common knowledge that the most authentic way to immerse yourself in a town or a city is to experience it by foot—take Venice for example, as tourists are often encouraged to get lost walking around the vast maze of stunning alleys and footpaths. And although this isn’t a new tourist trend, these endeavors are on the rise: A survey by Arival found that between 2019 and 2022, tourists’ intent to book walking tours jumped by 24%.