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In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

We recently shared an in-depth analysis of our long-time partner TreeOsix and their ability to capture the hearts of their local community to the benefit of growing repeat bookings by 40% (Read more on that here)

So, consider this: You're a tour operator based in a vibrant city or nestled in a picturesque town frequented by tourists. You've curated an incredible experience, whether it's a thrilling adventure park like Tree0six or a delectable food tour showcasing the culinary gems of your locale. But amidst the hustle and bustle of catering to out-of-towners, have you unintentionally neglected the very people who call your area home?

Let's delve deeper into the untapped opportunities that await within your local geography:

  1. Igniting Repeat Business:
  • The case study of Treeosix Adventure Parks highlights the significant portion of repeat visitors they've attracted through personalized digital memories and effective post-visit communication. By tapping into the local market, tour operators can cultivate a loyal customer base who are more likely to return for future adventures.
  1. Amplifying Word-of-Mouth Referrals:
  • Word-of-mouth referrals are a powerful marketing tool, as evidenced by the 21.2% of guests who discovered Treeosix through personal recommendations. When locals experience and share their adventures within their community, they become brand ambassadors, spreading the word and enticing others to explore what's on offer.
  1. Unveiling Hidden Gems:
  • Tour operators often offer experiences that showcase the best of their region, whether it's a scenic hike, a cultural tour, or a culinary journey. However, by solely targeting tourists, they may inadvertently overlook locals who are eager to discover new facets of their own backyard. Just because someone lives in a city doesn't mean they've explored all it has to offer. For instance, a food tour might be marketed primarily to tourists, but locals may be equally enthusiastic about sampling the diverse flavors and uncovering hidden culinary treasures.
  1. Fostering Community Engagement:
  • Engaging with the local community not only strengthens ties but also fosters a sense of pride and ownership. When residents feel connected to a business or attraction in their area, they're more likely to support it and spread the word within their social circles. Fotaflo's integration at Treeosix not only enhanced guest engagement but also facilitated community involvement through the sharing of digital memories online.
  1. Driving Economic Impact:
  • By tapping into the local market, tour operators can stimulate economic growth within their community. Increased foot traffic from locals translates to higher revenue streams for businesses, from restaurants and shops to accommodation providers. Moreover, as highlighted by the correlation between Fotaflo's digital strategies and business growth, investing in local engagement can yield tangible results in terms of profitability and sustainability.

In conclusion, the potential within your local market is a treasure trove waiting to be unlocked. Tour operators have the opportunity to harness the power of local engagement, driven by residents who are eager to explore and share their experiences. By expanding their focus beyond vacationers and embracing the community that surrounds them, operators can cultivate a thriving ecosystem of repeat business, word-of-mouth referrals, and sustainable growth. So, let's seize the moment and embark on a journey to unlock the full potential of local tourism.


Topics: Marketing, Tips, Adventure Tourism, customer experience, Photo Marketing, Tours & Activities, Adventure marketing, Walking Tours

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