As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.
According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.
CRM and marketing: Hubspot
An effective customer relationship management (CRM) system—software that manages your business’s customer interactions—is essential. This is because a CRM helps tour operators organize customer data, manage pending tasks, and monitor business performance. And Hubspot’s all-in-one platform allows you to sync your customer service, marketing, and sales objectives, providing the best overall user experience.
Its simple client interface means that even beginner CRM users and tour operators can quickly get into the swing of things. And by having all your data, like customer demographics, how they heard about you, and marketing strategies, categorized and easy to read, you can analyze your business success and future goals, ensuring you maximize your return on investment (ROI).
SEO: MOZ and SEMrush
MOZ is a comprehensive SEO software and data company that gives you access to site audits, backlink analysis, keyword research, and backlink tracking. These tools can help ensure your tour company is the top result on the search page, and you can keep an eye on what your competitors are up to.
SEMrush is another fantastic tool for SEO. With the largest keyword database on the market, with 24.6 billion keywords, it’s no wonder this platform is a top choice for SEO. SEMrush’s other features include site audits, social media tracking, and content analysis.
Both platforms are integral players in the world of SEO. While MOZ gives you ranking data from Google, Yahoo, and Bing—allowing you to reach a wider audience—SEMrush provides better social media data analysis tools.
This graphic design platform has everything a tour marketing professional would need. Having great visuals on your website is vital for tour companies as an aesthetic layout is not only often easier to navigate, but also adds a degree of legitimacy to your business.
The free version of Canva has over 250,000 templates and is an excellent tool for users to create professional digital advertisements and web designs. The premium version is also very reasonably priced for those looking for unlimited features and content.
Even for those who struggle with technology, Canva won’t be an issue; the simple layout means users can quickly get to grips with the many features available.
Project management: Trello
Trello is your best friend when it comes to keeping track of all your tour marketing projects. Let's say you're a zipline company and you’re setting up a new line location; with Trello, you can make sure this new project is running smoothly and can assign tasks like arranging the marketing campaign, buying the new equipment, and organizing a trial run.
Through the platform, users can create projects, add relevant people, and create checklists and due dates. Those responsible for managing the task can then monitor how the project is going, see what’s next on the to-do list, and follow the chatter related to the job.
Trello has four different pricing plans, meaning no matter your tour company size or budget, they have an option for you. This platform is also handy when you have multiple tasks on the go, like planning marketing strategies or employee training, as each one is kept entirely separate. You can view all the deadlines neatly within the Trello calendar.
Photo marketing: Fotaflo
A picture is worth a thousand words, and in this digital age, it’s also worth a thousand likes.
Fotaflo’s innovative platform greatly enhances your guest’s experience. Staff members can take photos of guests having a fantastic time on your tour, and the app automatically sends them to guests for free. This free memento is a brilliant way for guests to remember their momentous day and provides them with the perfect content to share on their social media. Let your guests do the tour marketing for you!
Plus, you can also remarket with these photos. After a few months, you can resend these precious photos to your past guests and remind them of the enjoyable time they had, prompting them to book again.
Every tour operator needs access to the best digital marketing toolbox to maximize their marketing efforts. So, if you’re interested in enhancing your guest experience with photo and video marketing, book a demo with Fotaflo to learn how our platform can grow your tour operator marketing.