As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.
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A lot of marketing advice is in the form of top-ten tricks, or formulaic cookie-cutter techniques. These days, it's very often about how to maximize advertising to strangers using paid social or search advertising. While there is some value in these tools, most tour, activity, and attraction businesses know that referral and repeat bookings are how to build a stable revenue foundation.
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During this pandemic and worldwide tourism shutdown we've talked to many operators who are concerned about hitting the right message in marketing to past customers, however they also realize that gaining engagement from past customers is critical to their recovery. Unfortunately most operators we talk to aren't able to find a solution to their concerns and we're seeing many marketers and operators pausing all communication over fear of message and potential conflict for their brand.
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