Fotaflo Blog

In our recent look at Performance & Visibility, we touched on the technical "under the hood" changes to the Fotaflo platform. But for the modern tour operator, these aren't just speed upgrades—they are a fundamental shift in how your business is discovered in an AI-driven world.

Stop Marketing to Strangers—Start Converting the "Inner Circle"

In the current macroeconomic climate, tour and activity operators are facing a "perfect storm." Inflation is squeezing margins, advertising costs on traditional platforms are skyrocketing, and the modern traveler is more selective than ever.

You know that feeling when the whole industry finally catches up to the thing you've been shouting from the rooftops for years? Yeah, that's us right now.

For every tour operator and activity operator facing rising Customer Acquisition Costs (CAC), the same question comes up: Where can I find affordable, high-quality, and trustworthy leads?

“For over a decade, Fotaflo has been a powerful, marketing-focused product, not just a photo sales solution. It uses photos to increase customer reach through social sharing and referrals, directly driving demand for our business.

It is a crucial, versatile tool that differentiates us from competitors, enabling new applications like sharing deep-space photos on our Mauna Kea tour.

Fotaflo's team stands out for its customer focus, treating clients like family. Like FareHarbor, they continuously grow and evolve, never resting on past achievements, and always adding requested features. Their commitment to innovation is exceptional.”

-Jason Cohn, President of Hawaii Horse and Trail and Kohala Zipline 

Today marks the beginning of a new chapter for Fotaflo, and more importantly, for your business.

In the world of online marketing, speed and searchability are non-negotiable. Our new guest experience is built on a foundation of next-generation technology that delivers lightning-fast performance for your guests and dramatically improved search engine optimization (SEO), and generative engine optimization (GEO) for AI searchability.

Your photo albums are an extension of your brand—they're the lasting impression you leave with your customers. The new Fotaflo guest experience gives you unparalleled flexibility and control over how your albums look, feel, and function, all while automating the heavy lifting.

The new Fotaflo Guest Experience isn't just an update - it’s a commitment to providing your customers with the absolute best experience on the web. We’ve rebuilt the entire interface from the ground up to be intuitive, gorgeous, and perfectly suited for modern devices.