Here at Fotaflo we have been providing photo sales and marketing software for 10 years now and we've collected a lot of data. We've used this data to help us design the best product, and provide the best advice, to maximize the results of your tour or activity business.
However, for a long time it has been a big challenge, and a goal of ours, to provide more of that data to our clients - so that you can build your own insight into how photo marketing works for you and your business.
We believe providing this data and insights will help our customers to significantly improve the results they realize from using our platform.
Today we're releasing the first step in providing always-available meaningful analytics about your Fotaflo performance.
The first release of Fotaflo analytics adds charts for the following metrics:
- Guest Deliveries
- Active Guests
- Referral Leads
- Review Link Clicks
- Total Time on Page
You can choose the time period to view and whether to break it down by day, week, or month. You also see a comparison to the previous period.
Fotaflo also has more metrics to add in the near future. We will be adding benchmarks that provide even more insight into your marketing performance. These benchmarks track things like how many guests become advocates of your brand. and how many referral leads are generated by each of those advocates.
If needed, you can still access the previous dashboard. There will be a link at the top of the page that you can click.
Please explore the new data on your Dashboard page and let us know what you think. You can read more about each metric and how to improve your results here: How do I track my marketing results?