Are you looking to drive new bookings to your zipline adventure business? If so, you’ll need to implement a robust zipline marketing plan that focuses on generating new bookings, encourages repeat bookings and improves the customer experience.
To help get you started, we’ve listed five zipline marketing tactics that will help your brand attract more clients.
1. Use zipline photos to drive referral bookings through social media
Word-of-mouth marketing is one of the most valuable forms of marketing in today’s environment, and social media has made that easier to achieve for adventure and tour operators than ever before.
When you use a photo marketing service, such as Fotaflo, to send zipline photos and memories to past customers your brand can significantly improve word-of-mouth marketing and generate new referral bookings.
Fotaflo lets you share zipline photos with your guests in a way that makes it easy to share them with their family, friends and acquaintances on social media. Guests are sent an email or SMS that directs them to a custom-branded page, where their photos can be easily viewed, selected and shared on multiple social channels. Photos shared on social media help your business generate new referral bookings, because they contain your company logo and link back to your website.
2. Make sure your website clearly portrays your fun experiences
Your website is the digital face of your brand. You want it to make an impression, be engaging and to perfectly describe the amazing zipline experiences that you offer to prospective guests when they visit your website before making a reservation.
Your website should include a bold picture of your experience that perfectly shows the emotions that prospects can feel if they make a booking, easy-to-read descriptions of what’s involved, and pricing information.
Your website should have two primary aims. To both impress your prospects, and answer all of the common questions they would have before making a booking.
In addition, make sure your booking engine is easy to use and a seamless part of the customer experience. You want to make this process as easy and convenient as possible for your guests.
3. Use email remarketing campaigns, and the power of zipline photos, to encourage repeat bookings
Email adventure marketing is a powerful tool, especially when those guests already know your brand and have already lived the experience you offer. If they enjoyed the experience with your brand, then there’s no reason they wouldn’t come back to your business again.
A well-thought-out email remarketing strategy that uses zipline photos to remind past customers of the amazing experience they had with your brand can drive repeat bookings. All this by simply re-engaging past customers with photo memories.
4. Focus on local SEO
When people begin their search for an adventure or zipline experience, they are typically making that search on Google with a specific location in mind. In fact, “near me” or “close by” type searches grew by more than 900 percent over a two year period.
To ensure you appear in searches for zipline experiences in your local area, make sure to:
- Research, and implement, local keywords onto your website.
- Ensure you have an up-to-date Google My Business listing.
- Encourage your customers to leave reviews of your business.
5. Allocate more marketing budget during peak seasons
While some zipline brands may be booming all year round, for many it’s a seasonal business. If you run a zipline business in a seasonal location, then you will still want to keep up your zipline marketing strategy throughout those months - but you don’t want to blow the majority of your budget.
It makes financial sense to spend more of your annual marketing budgets both in and before your busiest season. This will help you capitalize on seasonal demand.
Interested in learning how the Fotaflo photo marketing platform can help enhance your zipline marketing strategy? Book a demo today.