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How to speak authentically with your customers

April 27, 2020

Break out of cold, mechanical marketing

A lot of marketing advice is in the form of top-ten tricks, or formulaic cookie-cutter techniques. These days, it's very often about how to maximize advertising to strangers using paid social or search advertising. While there is some value in these tools, most tour, activity, and attraction businesses know that referral and repeat bookings are how to build a stable revenue foundation.

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Quotes from this week's remarketing campaigns

April 21, 2020

During this pandemic and worldwide tourism shutdown we've talked to many operators who are concerned about hitting the right message in marketing to past customers, however they also realize that gaining engagement from past customers is critical to their recovery.  Unfortunately most operators we talk to aren't able to find a solution to their concerns and we're seeing many marketers and operators pausing all communication over fear of message and potential conflict for their brand.

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Webinar: The most successful marketing to combat the effects of Covid-19

April 17, 2020

Join our webinar featuring tour operator, Red River Gorge Ziplines to learn how Fotaflo's integration with Xola has resulted in unparalleled engagement with past customers during the Covid-19 pandemic.

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