Fotaflo Blog

When it comes to marketing cruise tours to draw more customers, operators must continue to stay innovative to ensure continued success. One of the most promising areas of innovation for attracting more clients in the cruise tour industry is inbound marketing, specifically through impactful content marketing.

Tour Operators are constantly seeking innovative approaches to attract customers and grow their businesses. When it comes to this, numerous tactics can be used from the field of digital marketing. Two digital marketing tactics for tour operators to grow their clientele are email marketing and guest blog posts from affiliate marketers.

Sustainable tourism has grown over the past several years, especially since a greater acknowledgement by the tourism industry on the impact it has on the environment and local people. Tour operators should always consider implementing destination marketing that understands and supports sustainable tourism practices. To achieve this, it’s important for tour operators to build a comprehensive and integrated marketing strategy that incorporates destination marketing.

If you’ve clicked on this article, you’re probably looking for strategies to get more bookings - and you’re not alone! Arival’s recent study* found that increasing online bookings was the #1 technology-related priority among both big and small operators.