Any business where guests want photos of themselves
can benefit from a photo marketing service.Fotaflo - 2018-04-12-15-47-00-000-12jy

Photo marketing services give away photos to all guests because having all of your guests sharing their photos generates more revenue than selling photos to a small percentage of guests.

Everyone is familiar with photo sales services. It's the old-fashioned rollercoaster souvenir photo model where guests purchase photos of their activity. Photo marketing services are still a new concept though, one that Fotaflo has pioneered.

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The experience economy is booming

We all know about the experience economy. People want to do things, not just buy things. Everyone wants to have an adventure of some kind.

“...expenditures on experience-related services—such as attending spectator events, visiting amusement parks, eating at restaurants, and traveling—have grown more than 1.5 times faster than overall personal-consumption spending and nearly 4.0 times faster than expenditures on goods” - McKinsey & Company, Cashing in on the US experience economy

In today's world guests have never had more choices to participate in amazing experiences, like ziplines, bike tours, food tours, bus tours, kayak tours, boat tours, fishing tours, amazing summer camps for your kids, you name it, there’s something for everyone and it’s all about delivering memorable experiences.

Millennials are now the largest spending cohort globally.

“...millennials spent some 52 per cent of their holiday spending on experience-related purchasing, 13 per cent more than their forebears” - The Experience Economy: Marketing Fad or a Future Money-maker?

These are large-scale global trends that will continue far into the future. Your experiential business is poised to take advantage of this trend. How will you attract those guests? How will you stand out in against competing experiences?

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Moving from photo sales to photo marketing

Photo marketing lets experiential businesses give their guests better experiences by taking and delivering better photos and letting guests enjoy their experience without the distraction of taking a photo.

The point is that the demand for photos and videos of experiences is at an all time high, and the marketing opportunity that businesses gain by simply providing these photos to their guests is second to none.

Most experiential businesses don’t provide photos or maybe take photos with the guests smartphone, the rest sell photos on usb... or worse print.

Either way when the guest shares these photos, they never include the brand of the business, providing no marketing benefit, no connection and no value to the business who provided them.

Fotaflo delivers branded photos online by email or text message, tracks how those photos are shared, and links those shares back to a custom website for the business where they can book their own amazing experience.

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Which types of businesses can benefit from photo marketing?

We've worked with a ton of different businesses, here are a few that are easy wins for photo marketing:

  • Guided zipline tours
  • Scuba lessons, certifications, and excursions
  • Snorkelling tours
  • Kayak tours
  • Horseback tour
  • Boat tours
  • Cycling tours
  • Bus tours
  • Sightseeing airplane tours
  • Summer camps
  • White water rafting excursions
  • Ski schools
  • Snowmobile tours
  • ATV tours
  • Flyboarding
  • Fishing excursions
  • Surf schools
  • Residential camps
  • Day camps
  • Charity events
  • Golf tournaments
  • Axe throwing
  • Wine & beer tours
  • Stand up paddle board lessons and tours

This should give you some idea whether a photo marketing service can help your business. To be honest the list could go on. Remember: any business where guests want photos of themselves can benefit from a photo marketing service. If you're not sure how it could work for your business just get in touch, we'd love to talk about how to grow your business by turning every guest into a word-of-mouth advocate!

Ryan O'Grady

Written by Ryan O'Grady

Ryan O‘Grady is the world’s foremost expert in digital photo and video solutions for the adventure tourism and camp industries with specialized knowledge of the benefits of photo and video referral marketing. Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

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