The experience economy is booming
We all know about the experience economy. People want to do things, not just buy things. Everyone wants to have an adventure of some kind.
“...expenditures on experience-related services—such as attending spectator events, visiting amusement parks, eating at restaurants, and traveling—have grown more than 1.5 times faster than overall personal-consumption spending and nearly 4.0 times faster than expenditures on goods” - McKinsey & Company, Cashing in on the US experience economy
In today's world guests have never had more choices to participate in amazing experiences, like ziplines, bike tours, food tours, bus tours, kayak tours, boat tours, fishing tours, amazing summer camps for your kids, you name it, there’s something for everyone and it’s all about delivering memorable experiences.
Millennials are now the largest spending cohort globally.
“...millennials spent some 52 per cent of their holiday spending on experience-related purchasing, 13 per cent more than their forebears” - The Experience Economy: Marketing Fad or a Future Money-maker?
These are large-scale global trends that will continue far into the future. Your experiential business is poised to take advantage of this trend. How will you attract those guests? How will you stand out in against competing experiences?
Moving from photo sales to photo marketing
Photo marketing lets experiential businesses give their guests better experiences by taking and delivering better photos and letting guests enjoy their experience without the distraction of taking a photo.
The point is that the demand for photos and videos of experiences is at an all time high, and the marketing opportunity that businesses gain by simply providing these photos to their guests is second to none.
Most experiential businesses don’t provide photos or maybe take photos with the guests smartphone, the rest sell photos on usb... or worse print.
Either way when the guest shares these photos, they never include the brand of the business, providing no marketing benefit, no connection and no value to the business who provided them.
Fotaflo delivers branded photos online by email or text message, tracks how those photos are shared, and links those shares back to a custom website for the business where they can book their own amazing experience.
Which types of businesses can benefit from photo marketing?
We've worked with a ton of different businesses, here are a few that are easy wins for photo marketing:
- Guided zipline tours
- Scuba lessons, certifications, and excursions
- Snorkelling tours
- Kayak tours
- Horseback tour
- Boat tours
- Cycling tours
- Bus tours
- Sightseeing airplane tours
- Summer camps
- White water rafting excursions
- Ski schools
- Snowmobile tours
- ATV tours
- Fishing excursions
- Surf schools
- Residential camps
- Day camps
- Charity events
- Golf tournaments
- Axe throwing
- Wine & beer tours
- Stand up paddle board lessons and tours
This should give you some idea whether a photo marketing service can help your business. To be honest the list could go on. Remember: any business where guests want photos of themselves can benefit from a photo marketing service. If you're not sure how it could work for your business just get in touch, we'd love to talk about how to grow your business by turning every guest into a word-of-mouth advocate!