---
title: How Great Photos Improve the Guest Experience
description: A better guest experience drives new bookings, increases repeat bookings, gains new referral bookings and out runs the local competition.
image: https://www.fotaflo.com/hubfs/2022%20Blog%20Images/Photos%20Improve%20Guest%20Experience.png
---
[Skip to content](https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience#main-content)
[](https://www.fotaflo.com/)
- By Role
### Built for the people who shape every guest experience.
From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking long after the tour ends.
[Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides) [Operations](https://www.fotaflo.com/by-role/operations-manager) [Marketing](https://www.fotaflo.com/by-role/marketing-manager) [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation) [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)
Looking for your role?
Explore how Fotaflo supports each part of your team, from operations to guest-facing staff.
[Book a Demo](https://www.fotaflo.com/book-a-demo)
- By Industry
### Built for experience operators who want more guests.
Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.
[Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software) [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software) [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform) [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software) [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software) [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform) [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app) [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)
Not seeing your business?
If you run an experience business, there is a strong chance Fotaflo fits. Book a demo to learn more.
[Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Integrations](https://www.fotaflo.com/integrations)
- Resources
### Advice and tools for operators who want to grow smarter.
Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.
[Testimonials](https://www.fotaflo.com/testimonials) [Features](https://www.fotaflo.com/features) [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more) [Frequently asked questions](https://www.fotaflo.com/faq) [Blog](https://www.fotaflo.com/blog) [About Fotaflo](https://www.fotaflo.com/about-fotaflo)
Need a starting point?
Start with the resource that matches your next challenge, then put it to work in your business.
[Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Pricing](https://www.fotaflo.com/pricing)
[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo)
Toggle menu
- By Role
- By Industry
- [Integrations](https://www.fotaflo.com/integrations)
- Resources
- [Pricing](https://www.fotaflo.com/pricing)
## By Role
### Built for the people who shape every guest experience.
From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking after the experience ends.
- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)
Looking for your role?
Explore how Fotaflo supports each part of your team, from operations to guest-facing staff.
## By Industry
### Built for experience operators who want more guests.
Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.
- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)
Not seeing your business?
If you run an experience business, there is a strong chance Fotaflo fits.
## Resources
### Advice and tools for operators who want to grow smarter.
Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.
- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)
Need a starting point?
Choose the resource that matches your next challenge and get moving faster.
[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo)
# How Great Photos Improve the Guest Experience
January 6, 2022
Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.
In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to [*Gartner*](https://www.gartner.com/en/marketing/insights/articles/key-findings-from-the-gartner-customer-experience-survey), 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.
While this is now one of the leading factors of a successful organization, it’s even more important for businesses in the tour and activity sector. That’s because our industry really does compete on nothing but the [guest experience](https://www.fotaflo.com/en-ca/stand-out-from-your-competition).
Your entire business model is to provide your customers with a world-class experience that they’ll remember for the rest of their life. Businesses in the tour and activity industry should be striving to continuously improve the guest experience.
The better your guest experience, the more you’ll drive new bookings, increase repeat bookings, gain new referral bookings and outdo the local competitors in your target market.
But how does your business ensure you provide a great customer experience, even after your customers have finished their tour or activity experience? [Great photos](https://www.fotaflo.com/blog/4-reasons-why-tour-guides-need-to-provide-free-guest-photos) are the key to a long-lasting guest experience that your customers love.
[](https://cta-redirect.hubspot.com/cta/redirect/4344830/c69da2ec-df83-4b13-9044-4b6fd4a15366)
**Why are photos important for improving the guest experience**
People pay for tour and activity experiences for two reasons. Firstly, they want an amazing experience that they can remember for the rest of their lives. Secondly, they want to be able to get photos of themselves enjoying the experience, so they can both remember the experience and share it with their friends and family.
As a result, taking great photos of guests is a huge opportunity for tour and activity operators.
Providing your customers with great photos of their experience will set your brand apart from your competitors. This is particularly true if you provide your customers with free photos, as this will differentiate you from your competitors who are still selling expensive photo packages to their customers or not even providing photos at all.
There’s one important thing you can do to improve the guest experience of your tour or activity business, and it’s simple. Take one high-quality photo of each guest smiling.
A photo will capture the joy, excitement and emotions that your customers had when they were enjoying your experience. Giving them free photographic evidence of their memory will leave customers with fond memories of your brand for years to come.
**How do great photos improve the guest experience?**
With that in mind, let’s take a look at some of the key reasons why great photos improve the guest experience.
*✔️ You provide your customers with memories that last a lifetime*
When customers are provided with a photo of them looking happy, they will relive their experience with your brand over and over again. Each time they look at the photo, your guests will be able to remember the emotions and revisit the experience they had with your brand. Each time they relive that experience, they’re more likely to recommend it to others or make a [repeat booking](https://www.fotaflo.com/en-ca/re-market-with-memories).
*✔️ You allow your customers to share their experience with their friends and family*
Guests want photos of their time with your company, so that they can share that experience with their friends and family. When guests have a photo that perfectly depicts how they felt during the experience, they’ll be more likely to share it on their social media channels. That means happier guests, as well as a higher chance that your business will receive [referral bookings through user-generated content](https://www.fotaflo.com/en-ca/increase-referral-leads).
*✔️ Customers appreciate high-quality photos*
Customers appreciate when brands go above and beyond to improve their experience. By providing photo memories to your customers, guests will see that you are putting in the extra effort to not only ensure they enjoy the experience while it’s happening, but so that they can remember it for years to come. Your customers know that you’ll take photos of their experience far better than they can (since your guides will know the most exciting and attractive parts of the tour), and they'll appreciate how those high-quality photos really depict the emotions they were feeling.
*✔️ Let your customers live in the moment*
There’s no doubt about it, your guests will have a far better experience when they don’t have to be concerned about bringing their own camera and taking the right photo. By making photos a part of the experience that your guides manage, you’ll ensure your guests don’t have to worry about taking their own photos and that they can instead truly focus on the activity and having fun.
Interested in learning more about why photo marketing is crucial for the growth of your tour or activity business, and how it enhances the guest experience? [Get in touch with Fotaflo today](https://www.fotaflo.com/contact-us). We’ve developed an innovative memory marketing platform that automates and simplifies the way in which activity and tour operators distribute photos to their guests.
[](https://cta-redirect.hubspot.com/cta/redirect/4344830/c69da2ec-df83-4b13-9044-4b6fd4a15366)
## Topics
[Tips](https://www.fotaflo.com/blog/topic/tips) [Advocates](https://www.fotaflo.com/blog/topic/advocates)
[Return to Blog](https://www.fotaflo.com/blog)
## Share this post
[mailto:?subject=How+Great+Photos+Improve+the+Guest+Experience&body=https%3A%2F%2Fwww.fotaflo.com%2Fblog%2Fhow-great-photos-improve-the-guest-experience](mailto:?subject=How+Great+Photos+Improve+the+Guest+Experience&body=https%3A%2F%2Fwww.fotaflo.com%2Fblog%2Fhow-great-photos-improve-the-guest-experience)
Copy link
## Popular Posts
- [How To Generate Reviews Online Through Thank You Videos](https://www.fotaflo.com/blog/how-to-generate-reviews-online-through-thank-you-videos)
- [5 Reasons Why Capturing a Memory is Just as Important as Creating One](https://www.fotaflo.com/blog/5-reasons-why-capturing-a-memory-is-just-as-important-as-creating-one)
- [The Importance of Photo Marketing and the Guest Experience](https://www.fotaflo.com/blog/improve-guest-and-staff-experience-with-your-photo-marketing-service)
- [From hobby to business: How to start a fishing charter with success](https://www.fotaflo.com/blog/how-to-start-a-fishing-charter)
- [Attraction Marketing: Increase Conversions With Intentional Photos](https://www.fotaflo.com/blog/how-to-increase-conversions-with-intentional-photos-attraction-marketing)
- [The most successful marketing to combat the effects of covid-19](https://www.fotaflo.com/blog/how-to-market-your-business-in-the-face-of-covid-19)
## Related posts
March 4, 2024
### [The Power of Leveraging Local Markets for Tour Operators](https://www.fotaflo.com/blog/the-power-of-leveraging-local-markets-for-tour-operators)
September 27, 2023
### [Harnessing the Power of Past Customers as a Lucrative Sales Channel](https://www.fotaflo.com/blog/harnessing-the-power-of-past-customers-as-a-lucrative-sales-channel)
September 13, 2023
### [Increase Year Round Direct Online Traffic - Unlock the Power of the Album Widget](https://www.fotaflo.com/blog/year-round-direct-online-traffic-unlock-the-power-of-the-album-widget)
## Fotaflo monthly newsletter
Subscribe to receive industry updates and the best advice on memory marketing.
## 
## Free eBook
Unlock the Power of Memory Marketing. Discover the secrets to attracting more customers and driving repeat business.
[Download PDF](https://www.fotaflo.com/free-ebook-unlock-the-power-of-memory-marketing)
## By Role
- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)
## By Industry
- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)
## Resources
- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)
## Quick Links
- [Integrations](https://www.fotaflo.com/integrations)
- [Pricing](https://www.fotaflo.com/pricing)
## Contact Information
**General: **[Contact Us](https://www.fotaflo.com/contact%20us)
**Phone: **[1-855-368-2123](tel:+18553682123)
[](https://cta-redirect.hubspot.com/cta/redirect/4344830/e5c69b6b-7ef2-40bd-9db6-77d69f11e5b3)
Copyright 2026 | [Privacy Policy](https://www.fotaflo.com/legal/customer-privacy-policy-0) | [Legal Stuff](https://www.fotaflo.com/legal-stuff)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Chad Ingles",
"url" : "https://www.fotaflo.com/blog/author/chad-ingles"
},
"dateModified" : "2023-05-12T13:44:07.200Z",
"datePublished" : "2022-01-06T20:27:47.000Z",
"headline" : "How Great Photos Improve the Guest Experience",
"image" : [ "https://www.fotaflo.com/hubfs/2022%20Blog%20Images/Photos%20Improve%20Guest%20Experience.png" ],
"mainEntityOfPage" : {
"@id" : "https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.fotaflo.com/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png"
},
"name" : "Fotaflo"
}
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "Organization",
"logo" : "https://www.fotaflo.com/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png",
"name" : "Fotaflo",
"url" : "https://www.fotaflo.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "WebSite",
"name" : "Fotaflo",
"potentialAction" : {
"@type" : "SearchAction",
"query-input" : "required name=term",
"target" : "https://www.fotaflo.com/search-results?term={term}&type=LANDING_PAGE&type=BLOG_POST"
},
"url" : "https://www.fotaflo.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://www.fotaflo.com/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://www.fotaflo.com/blog",
"name" : "Blog",
"position" : 2
}, {
"@type" : "ListItem",
"item" : "https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience",
"name" : true,
"position" : 3
} ]
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Organization",
"name" : "Fotaflo"
},
"dateModified" : "2023-05-12T13:44:07+0000",
"datePublished" : "2022-01-06T20:27:47+0000",
"description" : "A better guest experience drives new bookings, increases repeat bookings, gains new referral bookings and out runs the local competition.",
"headline" : "How Great Photos Improve the Guest Experience",
"image" : {
"@type" : "ImageObject",
"height" : 900,
"url" : true,
"width" : 1200
},
"mainEntityOfPage" : "https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience",
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.fotaflo.com/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png"
},
"name" : "Fotaflo",
"url" : "https://www.fotaflo.com"
}
}
```