Fotaflo Blog

As a founder of a platform that since 2010 has helped tens of millions of travel consumers discover new experiences and has pioneered the conversion of social WOM benefit into trackable, qualified leads for hundreds of tours, activities and attractions, I'm absolutely thrilled that Douglas Quinby of Arival believes this message is now important to share with the tour, activity and attraction industry.

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

We've been helping our clients execute marketing campaigns during the Covid-19 pandemic. These marketing campaigns use guest photos from past years along with a simple message:

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

We've been doing this for a while! Here's a short video from another long-time client, Red River Gorge, from over 7 years ago.