Fotaflo Blog

While tour and activity providers are working hard to sell more bookings, whether it's scuba diving, escape rooms, ziplining or city tours, these businesses must understand there’s more to what they’re offering than just the activity.

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

We've been helping our clients execute marketing campaigns during the Covid-19 pandemic. These marketing campaigns use guest photos from past years along with a simple message:

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

We've been doing this for a while! Here's a short video from another long-time client, Red River Gorge, from over 7 years ago.