--- title: Throwback Thursday - Why Give Away Photos & Videos description: We believe in the social referral value of guest photos so much that we encourage clients to give away photos for free to maximize referral bookings. image: https://www.fotaflo.com/hubfs/Logoless%20Promo%20Photos/Fotaflo%20-%202018-04-12-15-47-00-000-12jg.jpg --- [Skip to content](https://www.fotaflo.com/blog/throwback-thursday-why-give-away-photos-videos#main-content) [![Fotaflo Logo 300w cropped](https://www.fotaflo.com/hs-fs/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png?width=300&height=122&name=Fotaflo%20Logo_300w-cropped.png "Fotaflo Logo 300w cropped")](https://www.fotaflo.com/) - By Role ### Built for the people who shape every guest experience. From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking long after the tour ends. 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Explore how Fotaflo supports each part of your team, from operations to guest-facing staff. ## By Industry ### Built for experience operators who want more guests. Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings. - [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software) - [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software) - [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform) - [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software) - [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software) - [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform) - [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app) - [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software) Not seeing your business? If you run an experience business, there is a strong chance Fotaflo fits. ## Resources ### Advice and tools for operators who want to grow smarter. 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[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo) # Throwback Thursday - Why Give Away Photos & Videos October 18, 2018 ![\Throwback Thursday - Why Give Away Photos & Videos\](https://www.fotaflo.com/hs-fs/hubfs/Logoless%20Promo%20Photos/Fotaflo%20-%202018-04-12-15-47-00-000-12jg.jpg?width=1200&height=900&name=Fotaflo%20-%202018-04-12-15-47-00-000-12jg.jpg) Originally Published May 8, 2018 ![blank](https://www.fotaflo.com/hs-fs/hubfs/Illustrations/xola.jpg?width=364&name=xola.jpg) We believe in the social referral value of guest’s photos so much that we actually encourage our clients to [give away their photos](https://www.fotaflo.com/why-give-away-photos) for free to maximize the social shares and referrals to grow their business! Here at Fotaflo we strongly believe that this is far more effective than trying to monetize memories by selling photos to your customers. It's a great way of generating new bookings and improving the guest experience. You can read Xola’s entire analysis of this concept for [Adventure Park Insider](https://adventureparkinsider.com/) in their article [Reaching Facebook Fans](https://adventureparkinsider.com/reaching-facebook-fans/). Ian Maier of [Xola](https://www.xola.com/) does a great job of breaking down some of the reasons why it’s so important to ensure your guests have photos of their experiences with your business – including our core belief that providing photos to guests drives social shares and generates referral business. > *"With Facebook now prioritizing organic content from “friends, family and groups” over “businesses, brands, and media,” most marketers expect to reach as little as one percent of their fans by posting unpaid content on their page. With the demise of organic reach on Facebook, zip lines and aerial adventure parks would be wise to focus their social media resources on a viral strategy that harnesses the reach of their guests, instead of building an audience on their Facebook page."* Our founder Ryan O’Grady first discussed this with [The Globe and Mail](https://www.fotaflo.com/blog/throwback-thursday) back in 2012. ## Topics [Throwback Thursday](https://www.fotaflo.com/blog/topic/throwback-thursday) [Return to Blog](https://www.fotaflo.com/blog) ## Share this post [mailto:?subject=Throwback+Thursday+-+Why+Give+Away+Photos+%26amp%3B+Videos&body=https%3A%2F%2Fwww.fotaflo.com%2Fblog%2Fthrowback-thursday-why-give-away-photos-videos](mailto:?subject=Throwback+Thursday+-+Why+Give+Away+Photos+%26amp%3B+Videos&body=https%3A%2F%2Fwww.fotaflo.com%2Fblog%2Fthrowback-thursday-why-give-away-photos-videos) Copy link ## Popular Posts - [How To Generate Reviews Online Through Thank You Videos](https://www.fotaflo.com/blog/how-to-generate-reviews-online-through-thank-you-videos) - [5 Reasons Why Capturing a Memory is Just as Important as Creating One](https://www.fotaflo.com/blog/5-reasons-why-capturing-a-memory-is-just-as-important-as-creating-one) - [The Importance of Photo Marketing and the Guest Experience](https://www.fotaflo.com/blog/improve-guest-and-staff-experience-with-your-photo-marketing-service) - [From hobby to business: How to start a fishing charter with success](https://www.fotaflo.com/blog/how-to-start-a-fishing-charter) - [Attraction Marketing: Increase Conversions With Intentional Photos](https://www.fotaflo.com/blog/how-to-increase-conversions-with-intentional-photos-attraction-marketing) - [The most successful marketing to combat the effects of covid-19](https://www.fotaflo.com/blog/how-to-market-your-business-in-the-face-of-covid-19) ## Related posts ![](https://www.fotaflo.com/hs-fs/hubfs/Screen%20Shot%202019-04-29%20at%208.00.11%20PM.jpg?length=900&name=Screen%20Shot%202019-04-29%20at%208.00.11%20PM.jpg) September 26, 2019 ### [Throwback Thursday: Fun Photo Contests](https://www.fotaflo.com/blog/throwback-thursday-fun-photo-contests) ![](https://www.fotaflo.com/hs-fs/hubfs/Example%20Albums/Zipline/05%20-%20Pre%20Zip/Red%20River%20Gorge%20Zipline%20-%202019-04-29-13-10-42-446-15vt2.jpg?length=900&name=Red%20River%20Gorge%20Zipline%20-%202019-04-29-13-10-42-446-15vt2.jpg) September 19, 2019 ### [Throwback Thursday: What's different with Fotaflo?](https://www.fotaflo.com/blog/throwback-thursday-whats-different-with-fotaflo) ![](https://www.fotaflo.com/hs-fs/hubfs/Example%20Albums/Zipline/15%20-%20Final%20Photo/Red%20River%20Gorge%20Zipline%20-%202019-04-27-16-18-14-382-15qjp.jpg?length=900&name=Red%20River%20Gorge%20Zipline%20-%202019-04-27-16-18-14-382-15qjp.jpg) September 5, 2019 ### [Throwback Thursday: What do guides think of the system?](https://www.fotaflo.com/blog/throwback-thursday-what-do-guides-think-of-the-system) ## Fotaflo monthly newsletter Subscribe to receive industry updates and the best advice on memory marketing. ## ![eBook cover mockup](https://www.fotaflo.com/hs-fs/hubfs/eBook%20cover%20mockup.png?width=171&height=225&name=eBook%20cover%20mockup.png) ## Free eBook Unlock the Power of Memory Marketing. 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