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Originally Published May 8, 2018

xola

We believe in the social referral value of guest’s photos so much that we actually encourage our clients to give away their photos for free to maximize the social shares and referrals to grow their business! You can read Xola’s entire analysis of this concept for Adventure Park Insider in their article Reaching Facebook Fans.

Ian Maier of Xola does a great job of breaking down some of the reasons why it’s so important to ensure your guests have photos of their experiences with your business – including our core belief that providing photos to guests drives social shares and generates referral business.

"With Facebook now prioritizing organic content from “friends, family and groups” over “businesses, brands, and media,” most marketers expect to reach as little as one percent of their fans by posting unpaid content on their page. With the demise of organic reach on Facebook, zip lines and aerial adventure parks would be wise to focus their social media resources on a viral strategy that harnesses the reach of their guests, instead of building an audience on their Facebook page."

Our founder Ryan O’Grady first discussed this with The Globe and Mail back in 2012.

Topics: Throwback Thursday

Ryan O'Grady

Written by Ryan O'Grady

Ryan O‘Grady is the world’s foremost expert in digital photo and video solutions for the adventure tourism and camp industries with specialized knowledge of the benefits of photo and video referral marketing. Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

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