Are you struggling to reach a wider audience and drive new bookings for your tour or activity business? If so, it might be time to reevaluate your travel and tourism marketing strategy.
Here at Fotaflo, one of the most common mistakes we see many activity and tour operators make is trying to sell their customers photos. Unfortunately, this simple action can hold your marketing program back dramatically.
Selling photos is not only incredibly difficult, due to the vast majority of guests not willing to pay the high fees for souvenir photos, but it’s also expensive for your business. This is because it requires more labour, equipment and time, which takes your team away from enhancing the guest experience.
That’s why activity and tour operators should instead give away photos to their customers, which is a much more beneficial marketing strategy.
In this blog, we look at how giving away free photos can help your business develop a photo remarketing strategy that enables your brand to reach a wider audience and generate more bookings.
What is photo remarketing and why is it a critical component of digital marketing for the travel industry?
Remarketing is a travel and tourism marketing strategy that focuses on reconnecting with past customers in an effort to either encourage them to make repeat bookings or share their experience with your brand on social media, so your business can gain more referral bookings.
Remarketing campaigns are delivered to past customers who have already experienced your brand, with the goal of encouraging them to take a positive action for your business.
Remarketing, which is often delivered through email format, involves techniques such as sending past customers a sale promotion to encourage future bookings. It also includes sending them messages on special occasions (i.e. their birthday; anniversary of their last visit), as well as sharing memories with them that they will reshare with friends and family on social media.
Tour and activity operators that utilize remarketing to amplify their tourism marketing programs can benefit in the following ways.
- Enhance their word-of-mouth strategy to attract more business
- Increase repeat bookings by satisfying past customers
- Drive customer referrals to their website that turn into bookings
- Increase brand exposure through popular online channels
- Build a customer base that’s engaged, committed and loyal
Why are photos so important to a remarketing strategy?
Sending free photo memories to past customers as part of your remarketing strategy is a critical component to digital marketing success in the travel industry.
Since the majority of customers don’t want to pay for photo souvenirs, activity and tour operators can instead give away these photos as part of a remarketing strategy that will generate more business.
The use of photos that show past customers enjoying the experience they had with your brand is extremely powerful. These photos remind customers of the incredible time they had with your brand, and that encourages them to book again and share these photos of their experience with their peers on social media.
When you use photo remarketing to empower your customers to become advocates, and share photos of their incredible experience on social media, your business will be able to significantly grow its brand awareness .
What is the result of this? More referral bookings for your business.
It’s important to mention that there are more benefits to photo remarketing than just generating more bookings to your business. You can also use photo remarketing for a range of business benefits, such as improving customer engagement, encouraging customers to leave online reviews, and selling brand merchandise.
What’s not to love? Giving away free photos to your customers as part of your remarketing program will help improve your travel and tourism marketing and deliver a significant return on investment for your business.
Are you interested in learning more about how to build a highly profitable photo remarketing strategy for your business? If the answer is yes, book a Fotaflo demo today. We’ve developed an innovative platform that makes photo marketing incredibly easy for all tour and activity providers.