We all know that marketing has changed radically because of the internet and social media. It's not enough to tell people about your business using traditional owned media channels.
Word of mouth is more powerful than ever, and there is an amazing opportunity for businesses that understand how to leverage the power of advocates and influencers to super charge word of mouth advertising and referrals.
By attending this webinar you will learn:
- The difference between advocate & influencer marketing
- How to get started with influencers
- How to get started with your advocates
- Where to focus
- How to turn your customers into advocates
This webinar is hosted by our guest speaker Jim Letwin, Executive Chairman & Co-Owner at Jan Kelley, and a seasoned strategic marketer and public speaker with extensive client and agency experience.