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Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.
It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.
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Photo marketing services give away photos to all guests because having all of your guests sharing their photos generates more revenue than selling photos to a small percentage of guests.
Everyone is familiar with photo sales services. It's the old-fashioned rollercoaster souvenir photo model where guests purchase photos of their activity. Photo marketing services are still a new concept though, one that Fotaflo has pioneered. Read More
It's difficult to run a successful photo marketing service if you're missing the basics. Many camps struggle to provide a photo service at all because it can be difficult and time consuming.
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