Fotaflo Blog

The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

The 'Great Resignation' is having a huge impact on businesses in 2022, and none more so than brands operating in the tourism and activity sector. 

Take this story in Alaska, for example. The US state is expecting a record-breaking tourism season, but hospitality companies in Alaska are struggling to find enough workers to cope with the demand.

Online travel agencies (OTAs) have transformed the travel industry over the last few decades. According to research by the Pacific Asia Travel Association (PATA), OTAs such as Booking.com, Expedia and Trip.com, have captured about 40% of the global travel market.