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The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

If you’re looking for ways to enhance your guest experience at your tour or activity business, there are several tools you can try. But one incredibly effective tool is a photo marketing platform

The main goal of photo marketing is to empower your customers to share your tour activity with their friends, family and social media followers by providing them with high-quality images of their time. But it also helps boost the guest experience in the moment. 

1 -  Customers get to really enjoy the experience
 

When customers know that you’re taking on the responsibility of being the photographer, it means that they can really immerse themselves in the experience. They don’t have to worry about getting the perfect shot to ensure they remember the experience. This means they can fully enjoy the journey and the experience in front of them, and create longer lasting memories rather than thinking about where they are going to take a selfie. 

2 - Customers get better images of their experience
 

When taking pictures themselves, your customers are limited to either selfies, or photos where they are probably missing a member of the group. There’s also a good chance that the picture won’t turn out the way they wanted because they’re in a rush to get a shot before moving on to the next part of the adventure. 

Because your staff visit these destinations on a regular basis, they know where the best places are to take pictures. They know when and where to take the best photos and they can do it quickly so that your customers can keep enjoying themselves. 

3 - Customers build stronger relationships with guides
 

One of the best ways to get good online reviews and generate referrals is for customers to genuinely connect with your staff. The more fun customers have with their guide, the more likely they are to share the experience and remember your brand. 

Tips For Increasing Online Reviews

When your staff takes photos of guests, it gives them an easy way to interact with them. Whether trying to get a smile or showing off a great pose, your staff will start to build a one-on-one connection with customers. 

PRO TIP: Add some surprise staff selfies or a thank you video from the customer’s guide to further enhance the connection between your customer and guide. 

4 - Customers can share their experience online
 

There are two reasons people pay for experience. Firstly, they want to try something new and go on an amazing adventure. Secondly, they want pictures to share with their family and friends that capture a memory. 

When you provide your customers with a high-quality image, they are much more likely to share it with people they know and post it on social media. Especially if that image perfectly depicts their emotions and the amazing surroundings at the time the image was taken. 

5 - Customers get to keep a lasting memory
 

They say that the best gifts are experiential because the memories last longer. But even the best experiences begin to fade with time. By providing your customers with a photo of their adventure, you’re helping make the memory last a lifetime.

As an added bonus, this photo may encourage them to make a repeat booking. 

The key to a good guest experience is making it enjoyable and memorable. That way your customer will be more likely to return and recommend your activity or tour to their friends. You can do that through a photo marketing platform. Book a demo of Fotaflo today, and learn how we help drive bookings for tour and activity operators.

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Topics: Photo Marketing

Ryan O'Grady

Written by Ryan O'Grady

Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

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