Online reviews now sit at the centre of every booking decision.
- Raising your average rating from 3 ★ to 4 ★ lifts conversion by almost 40 %.
GetYourGuide Travel Experiences Trend Tracker
- Just 15 reviews can deliver 10× more bookings than a listing with none.
- Yet the playing field isn’t always fair – Tripadvisor deleted 2.7 million fake reviews in 2024 (≈1 in 12 posts). The Economic Times
Authentic feedback is the antidote. Below is a two-part playbook you can hand to guides, office staff, and marketing teams to turn every Fotaflo album into a genuine 5-star magnet.
4 Fotaflo Settings to Switch On Today
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All users activate Public Profile
Guests see their guide’s name and photo alongside a one-click review button inside the album—making the ask personal and friction-free. -
Embed a Thank-You Video bed
A 15-second clip from the guide, filmed on-site, triples the emotional hit when guests open their gallery and reminds them exactly who to praise. - Add an additional Review Link CTA
In Message templates, Check your "Delivery - Original" template and populate the "Email call-to-action" with your preferred review platform link. -
Automate a Review Request
Schedule Fotaflo’s Reminder feature (from your reminders library) to resend the album — and the review link — 72 hours later. “Data shows that 50 % of guests find receiving a review request within three days of their experience to be ideal. Sending timely digital reminders significantly increases response rates.” GetYourGuide
4 On-Experience Habits for Your Team
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Seed the expectation early
During the welcome briefing, tell guests: “You’ll receive free photos from today's adventure—if you loved the tour, please drop us a review when you open them.” -
Capture a “hero” group shot
A single, share-worthy image becomes the branded memory that guests can share on review platforms, along with their 5-star rating. -
Name-check the guide in thank-you videos
Have the guide introduce themselves in the thank-you video and sign off the review ask (“If I made your day memorable, mention Sam on Tripadvisor!”). Personalised reviews rank higher for Trust & Safety teams. -
Close the loop publicly
Reply to every review—good or bad—within 24 h. When you answer, mention the free photos: “Glad you loved the photos—you looked great out there 😎”. Future prospects see proof that you deliver.
Quick Checklist for Staff Rooms
✅ Public profile completed & “Review” button active
✅ Thank-you video recorded and uploaded before leaving site
✅ Automated reminders scheduled
✅ Guide mentions review, ask twice (briefing & farewell)
Pin this next to the charging station so every shift starts review-ready.
Final Word
When reviews are genuine, photo-backed, and ridiculously easy to write, you don’t need to game the system. Turn on these Fotaflo features, coach your team on the field habits, and you now have The Secret to More 5 Star Reviews!
