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Fundamental to the importance of online reviews is that guests use online reviews to make purchasing decisions. Your current and future customers are using online reviews to decide if they should choose you for their next experience. If you don't have a successful strategy for online reviews you are putting your business at a disadvantage compared to your competition.

4 in 5 American consumers read reviews before making a purchase decision.1

How do you encourage your guests to write more reviews, and higher rated reviews?

In our previous article Give Away Photos, Increase Reviews we covered the most important ways to increase the volume and quality of your reviews:

  1. Provide a quality experience
  2. Ask at the right time
  3. Make it easy

Are you ready for the next level in 5-star reviews?

Once you're using Fotaflo to accomplish those steps above you're ready to take your reviews to the next level.

With Fotaflo you can include a personal thank-you video with your guest's photos. The video thank you in their photo album includes a personal guide thank you, where the guides ask for a review and mention their names.

 

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One of the most consistent reasons why guests review, regardless of activity or market is because of the experience provided by your staff. You'll find that this reason for reviewing is the most consistent reason across all businesses in Trip Advisor.

What do the results look like?

By including this simple, personal, call-to-action in your guests' photo albums you'll start to see many more 5-star reviews from 1st time contributors who will mention your staff by name. Here are just a few examples just from yesterday (at the time of writing this blog) for a Fotaflo client who has been using this technique.

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If you view Hocking Hill Canopy Tour page on TripAdvisor you'll see many more 5-star reviews, most by 1st time contributors, and most giving a very enthusiastic review.

This video call-to-action from the guides, where the guide asks for the review in a personalized way, and where it's convenient for the guest to review because it's part of the website where they view there photos, is the best way to supercharge your online reviews.

Book your free 1-on-1 demo of Fotaflo and get started today!

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1 How to Ask Customers for Reviews, ReviewTracker

Topics: Increase Reviews, Video

Ryan O'Grady

Written by Ryan O'Grady

Ryan specializes in assessing the photo and video solution needs of clients and has worked with hundreds of businesses around the world to maximize their marketing impact through photos and videos. As a pioneer in the adventure photo and video industry, Ryan loves to share his knowledge and is a presenter at many adventure conferences throughout the year.

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