Fotaflo Blog

In today's digital landscape, the power of social media is undeniable. For tour and activity operators, the guests who walk through your doors are not just customers—they are your most valuable brand ambassadors. 

Congratulations to the group of guides from Camp Winnamocka in Arkansas, who are the June winners of the new Fotaflo Monthly Advocate Contest.

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the May winner of the new Fotaflo Monthly Advocate Contest.

Congratulations to the guides at Screaming Eagle Aerial Adventures at the Ark Encounter Zip, who are the April winners of the Fotaflo Monthly Advocate Contest.

Congratulations to AJ and Danny at Outdoor Rafting Adventures, who are the March winners of the Fotaflo Monthly Advocate Contest.

Congratulations to the Summit and Stars Staff at Hawaii Forest & Trail, who are the February winners of the Fotaflo Monthly Advocate Contest.

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

Congratulations to the Guide at Thunder Jet, who is the January winner of the Fotaflo Monthly Advocate Contest.

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

Congratulations to Campbell Cleary from Appleton Axe in Appleton, Wisconsin, who is the December winner of the Fotaflo Monthly Advocate Contest.