Fotaflo Blog

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

Congratulations to Campbell Cleary from Appleton Axe in Appleton, Wisconsin, who is the December winner of the Fotaflo Monthly Advocate Contest.

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the November winner of the new Fotaflo Monthly Advocate Contest.

Pose, Smile, Click - We've got fantastic news! Fotaflo and Bookeo have teamed up to create a tech-tastic experience for all adventure and tourism businesses!

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.