Whether you are a winery offering tours of your vineyard, or a tour operator offering tours of multiple wineries, generating new bookings is always top of mind.
Filling up your tour calendar can not only help you improve the overall profitability of your business, but more bookings can also lead to improved word-of-mouth marketing - meaning even more customers in the future!
With that in mind, how can you market your wine tours to generate new bookings and keep customers pouring in? In this blog, we take a look at five winery marketing tactics to help you do just that.
1. Use winery photos to build brand advocates that promote your tours
One of the most effective ways to increase winery bookings is to use a photo sharing and photo marketing solution that enables your business to use the power of photo marketing to build brand advocates that share your tour experience with their peers.
By sharing photo memories with your customers on a custom-branded webpage that can be shared across social media channels with their friends and family, your winery is able to use these winery photos to generate new referral bookings.
2. Host special events that encourage bookings
Special events can be a great marketing technique to encourage potential customers to finally visit your vineyard or join your winery tour experience. Organizing a calendar of monthly events can help to create a buzz around your winery or tour offering.
Potential special events could include:
- Themed wine tours over special holidays, such as halloween or the festive season.
- Paring your wine tours with food by collaborating with a local chef.
- Hosting live music events at your wineries.
3. Harness the power of email marketing for wineries
Past customers can become valuable remarketing resources for your business, as long as you are ensuring you are complying with data privacy regulations when you contact them.
There are two huge benefits from past customers. Firstly, because through remarketing techniques you can turn past customers into repeat customers and, secondly, because past customers are invaluable word-of-mouth marketing tools for your business.
Email marketing for wineries is a fantastic way to enhance your marketing strategy. Email remarketing can target past customers with photo memories that remind them of their amazing experience with your brand, encouraging them to either make a repeat booking or recommend your activity to their friends and family.
4. Get rave reviews
Nothing is more valuable to your marketing strategy than good customer reviews. In fact, it’s believed that reviews are the first place potential customers look before booking an experience.
According to research from Harvard Business Review, for every one star increase that a business gets on Yelp, they see a 5-9 percent increase in revenue.
5. Promote corporate event packages
Hosting events or experiences that accommodate larger groups and corporate trips can help you reach a wider market. While these events may be more work, if you have the resources to pull them off then you can significantly grow your revenue opportunities by providing them.
Your winery or tour company could also partner with a local convention center to offer a pack that appeals to businesses looking to host a corporate event.
Interested in learning more about how you can improve your winery marketing strategy and use the power of photo marketing to generate new bookings? Book a demo of the Fotaflo photo sharing and photo marketing platform today.