Every great adventure needs someone to maintain the journey’s flow.
June 30, 2025
In the world of tours and experiences, most operators treat marketing like it’s all about the chicken—attracting new guests, filling spots, and driving bookings. They pour energy into the front end: ads, SEO, social media.
June 2, 2025
Jumping from ⭐⭐⭐ to ⭐⭐⭐⭐ can lift conversions by almost 40 % according to the GetYourGuide Travel Experiences Trend Tracker.
Nudge your score up by just 0.1 stars and conversions climb about 25 % — that’s the finding of Uberall’s global reputation study.
Cue dramatic fanfare and confetti cannons: every single authentic review is money in the bank. And guess what super-charges those reviews? The photos you’re already snapping.
Forget “We’ll email you later.” Hit send before your guests buckle their seatbelts for the ride home. The dopamine is still doing cartwheels, so a gallery with branded photos and a “Leave a Review” button feels like part of the celebration, not a chore.
Pro-tip: Visual cues boost recall by up to 40 %. With Fotaflo, an album thumbnail is prominently displayed in the email body.
That gallery is prime real estate. Keep the CTA short and sweet:
“Loved the tour? Share the love in a quick review! 🌟”
Brevity = clarity = clicks.
People trust people. In fact, 48 % feel more positive when reviews are written by named users rather than anonymous avatars. So imagine what that means for trust in your business when guides are named too! Pop your guides’ headshots and first names right beside the photos so guests can easily shout them out. Bonus: include a tip link and everyone wins.
No Spielberg budget required. A selfie-style “Thanks for adventuring with us, Jamie!” humanises the ask and subtly models the enthusiasm you’d love to see reflected in the review. Keep it under 20 seconds—aka “the TikTok attention span.”
Half of guests say a reminder within three days feels perfectly timed.
Schedule an email/SMS that resurfaces their album plus a one-click review link. It’s like handing them a pen that’s already uncapped.
Guest photos aren’t just keepsakes; they’re social-proof rocket fuel. Pair instant delivery, friendly faces, and a politely-persistent nudge, and your star count—and revenue—will rise faster than you can say “Cheese!”
Ready to turn memories into money? Start with the five steps above, watch the reviews roll in, and remember: the only thing better than five stars… is five stars and a memorable moment immortalized in a guest photo.
May 28, 2025
Online reviews now sit at the centre of every booking decision.
May 9, 2025
Hot Weather. Hotter Deals. Even Hotter Referrals.
May 8, 2025
Big news! We’re rolling out a major update to our native apps - designed to streamline your experience and make your setup and operations even smoother. iOS users will be the first to enjoy these enhancements, with Android following shortly after. Here’s what’s new:
May 5, 2025
If you're a tour or activity operator, your local audience might be your biggest untapped growth opportunity. Thanks to the rise in day tripping, more guests are looking for short, memorable getaways close to home—and they’re bringing friends, capturing memories, and sharing those experiences online.
May 5, 2025
The travel industry is shifting rapidly, and one trend is crystal clear for 2025: travelers are demanding more personalized, meaningful experiences. According to industry insights from sources like Forbes, guests are no longer satisfied with cookie-cutter trips—they want moments that feel tailored, memorable, and emotionally resonant.
March 5, 2025
We’re excited to announce our latest integration with CaptainBook, a leading booking and distribution platform for tour and activity operators. This partnership brings together CaptainBook’s seamless booking management with Fotaflo’s automated photo-sharing technology, making it easier than ever to capture, manage, and deliver memories to guests—effortlessly.
February 12, 2025
A recent article on PhocusWire highlights new approaches to travel loyalty, underscoring how complicated loyalty programs have become. For small to medium-sized tour operators, these costly and complex strategies can be out of reach. It begs the question: Is loyalty stronger when it is bought, or when it’s built on genuine relationships and emotional connection?
January 27, 2025
When it comes to creating customer loyalty, it’s not just about getting guests to return—it’s about turning them into your biggest cheerleaders. The ones who rave about you to their friends, family, and anyone who will listen. The truth is, loyalty isn’t bought; it’s earned. Here are five fun, easy ways to make your guests love you so much they can’t stop talking about you.
Unlock the Power of Memory Marketing. Discover the secrets to attracting more customers and driving repeat business.
